Original blog published on May 20, 2020 | Blog updated on April 20, 2022
Check Out These 7 Newsletter Content Tips That Work
In today’s technology-driven world, communication has never been easier. While you have a plethora of tools available to you, there’s a time and place for each one. What suits a personal interaction may not suit a business exchange and vice versa. Take email as an example. Emailing a friend may be outdated, but business emails remain a relevant and effective communication tool.
Email allows you to reach large numbers of customers in an efficient, interactive and measurable way. The more regularly you send email newsletters, the more engagement you’ll see and the more successful they’ll be. We know this task can be overwhelming when you’re also busy running your entire business. So, let us do it for you!The branded, professionally written custom email newsletters we deploy for our clients are very effective at accomplishing numerous objectives, with the ultimate win being increased sales. If you need email marketing, search engine optimization or social media management, as well as website development services, our NJ team has the expertise to position you for success.
Email Marketing Content Ideas
If one of the reasons you’re not sending newsletters with regular frequency is because you don’t know what to say, use these tips to spark some ideas.
- News & Operational Information
Have your hours changed? Is your showroom temporarily closed due to an unforeseen circumstance? Do you have an upcoming event or major company news? Share important information via email so that your customers are in the know and can easily find your message later when they need to reference it.
Based on the number of link clicks, the most popular section of our clients’ email newsletters is the special offers section. Why? Because nothing intrigues customers more than an opportunity to save. In fact, we’ve found that mentioning or hinting at a savings opportunity in the email subject line results in a higher open rate. Savings also can motivate readers to schedule the discounted service or purchase the lower-priced product. Most recently, successful promotions have included low pricing to schedule a pre-season air conditioning tune-up and discounts on installation of an in-duct home air purifier. Many clients have also asked us to highlight their financing options. Offers such as 0% financing and low monthly payments are attractive when people have no choice but to replace a broken heating or cooling system.
- Seasonal Service Reminders
Use your friendly email newsletter to remind your customers when it’s time to change their air filters, schedule maintenance appointments, install backup generators to prepare for hurricane season, gather their documents to file their tax returns, rotate their tires, arrange seasonal lawn care or plan for other time-sensitive services. These schedules are always on your radar but likely aren’t top-of-mind for the people who rely on you to perform the work.
- New Offerings
Make sure your loyal customers know everything that’s available to them. Are you providing a new product or have you changed manufacturers for the equipment you offer? Did you expand your service capabilities or extend your coverage area? These are examples of big company changes that your customers want and need to hear about. Sending an email is the perfect way to keep them informed.
If you’re partnering with a community organization or offering help during today’s challenges (such as using your fleet to deliver donations), spread the word among your email subscribers. Getting others involved will expand your efforts to support more people. It also could introduce new opportunities for partnerships and business relationships. This newsletter we deployed for RDS Same Day Delivery has accomplished these goals and more.
- Blog Post Promotion
Regularly publishing new blog posts on your website has many benefits. But you can’t expect people to stumble across them on their own. You need to tell them and your email newsletter is the perfect place to do it. Tell your email subscribers when a new post is available by including a brief summary and link in your newsletter. Be sure to promote your blog posts on your social media channels, too. And, yes, we follow our own advice. You can expect to see this blog post on KickCharge’s social channels along with in our monthly email blast! (If you’re not already a subscriber, sign up here.)
- Request Input
Customer feedback can help you make decisions. If you’re looking for input from the people who matter most, ask your clients to send you their opinions, suggestions or requests.
Start Your Campaign Today
Additional benefits of using digital marketing tactics like social media and email campaigns—besides that they are more quickly executed and less expensive than print media—are that they’re easily sharable (people can forward an email to friends and family who might be interested in its content) and measurable.
When you count on KickCharge Creative to handle your email marketing, you can expect your template design and content to fully integrate your brand, just like our vehicle advertising and print collateral do. To learn more and request examples of our work, call 908.835.9000 or fill out this form.