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KickCharged Brand Plan

The KickCharged
Brand Plan

You Have the Brand. But What’s Your Story?

Here at KickCharge Creative, nothing brings us greater joy than watching our clients’ extraordinary brand journeys take flight. You’ve spent months going through the process. You filled out the brief. You answered all the questions. You learned more about logo design than you ever thought possible. And, together, we created the killer brand now in your possession.

Your new KickCharged identity is shiny and new, and you can’t wait to take it out for a spin. But what good is a new toy if you don’t know how to play with it? That’s where The KickCharged Brand Plan comes in!

Created exclusively for KickCharged brands, this comprehensive plan lays the framework for fully leveraging your new brand. It is an electrified guideline that will show you how to use your brand as a catalyst for change. One that will boost your revenue, improve your company culture and increase your business valuation in the fastest, most beneficial way possible.

The KickCharged Brand Plan Is Ideal For:

  1. A privately owned business looking to quickly and drastically increase their company’s value and sell at a premium price.
  2. A PE firm that purchased a home service company, rebranded with KickCharge and now wants to build the business as quickly as possible so it can be resold for a profit.
  3. A family-owned and -operated business looking to build as much value and equity as possible before passing the torch to the next generation of business owners.
  4. A privately owned business that understands that storytelling and brand development don’t stop when the new brand is dropped, and wants to unleash the full potential of their new KickCharged brand.

Craft Your Story. Hone Your Strategy. Scale & Sell Your Business.

So, what can The KickCharged Brand Plan do for you? Through guidance and real-life examples, it will show you how to:

  • Frame your messaging and deepen the connection between your brand and your target audience
  • Gain better insight into your customers’ problems and pain points
  • Build the foundation for your brand story
  • Leverage your unique brand voice (with pre-developed ideas specific to your new brand)
  • Implement your brand and foster brand loyalty across every major marketing platform
  • Obtain buy-in from your employees and make them feel proud to support and promote the brand
  • Use your brand to connect with the local community and, in turn, increase brand loyalty
Breaking It Down to

Power You Up

Here is a snapshot of The KickCharged Brand Plan:

Chapter 1:

How to Frame Your Messaging

It might be hard to hear, but your new brand really isn’t about you. It’s all about your customers, of course! We uncover the “three E’s” for brand messaging and how to use your brand as the springboard for crafting engaging, valuable content.

Chapter 2:

Brand Storytelling for Home Service Businesses

We see it time and time again: Businesses post an “About” section on their website … and then call it a day. That’s their story. The end. But KickCharge understands that your story isn’t just one deliverable; your story is a living, breathing, evolving entity that needs to be managed as such.

Chapter 3:

How Does Your Brand Talk?
(Includes Brand Story)

This is the really fun part. We’ll load up your content marketing toolbox with ideas for headlines, names for future programs/initiatives, your “why” as a company and much more. Everything is centered around your brand and the conversations we’ve had with you over the course of your rebrand.     

Chapter 4:

Brand Implementation Strategies

Chapter 4 is worth the price of admission alone. In it, we guide you toward your ultimate goal: making more money. That was the whole reason behind your rebrand, right? Learn how to maximize your earnings through initiatives such as branded merchandise, email campaigns, social media management, radio ads and more.

Chapter 5:

Your Brand + Your Employees

This link is often overlooked by businesses, but we’re here to tell you why that’s a big mistake. There is only so much you, the business owner, can do as far as being an ambassador for your brand. But every time one of your employees greets a customer, they become the face of the brand. And for that reason, your employees need to be all in. All in on the brand, all in on you, all in period. This chapter offers enlightening info on building the right culture, how to infuse your brand into your employees’ customer interactions and how your new brand can positively affect recruitment and retention.

Chapter 6:

Your Brand + the Community

Your customers and the community are inextricably linked with your brand. You simply don’t have one without the other. Serving your community in an authentic and meaningful way can be what sets you apart from your competitors. We break down how to effectively use community involvement to increase your business’ visibility and, ultimately, your bottom line.

How Far Can Your Brand Take You?

There’s Only One Way to Find Out.

And it begins with the KickCharged Brand Plan.

If you are looking to truly capitalize on your brand and go the distance faster, this is where you’ll want to start.

How you use your brand is ultimately up to you—but if revenue and rapid growth are at the forefront of your mind, then this plan should be, too.

To get started or to learn more about the KickCharged Brand Plan, please fill out the form below or give us a call at 908.835.9000.    


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