Fall in Love With a New, Improved Image

Breakups are hard, but finding your soul mate can feel even more daunting. This is true not only for your love life, but also for your brand. When you’ve invested in a relationship, it’s not easy to let go. And when you’ve built your business around a brand, it can be just as painful to say goodbye. However, when that brand is not right for you, you’re better off moving on because you deserve to find “the one” that will energize you and spur your company’s success.

When you need support in your personal relationships, you lean on your friends and family. When you need coaching for your brand commitment, you can trust KickCharge Creative, a plumbing and HVAC marketing agency that specializes in logos and brand identity, to guide you to a fulfilling future.

If you need brand therapy, follow these steps to make your breakup less painful and your next relationship a success.

Accept that it’s time to move on.

You know the signs that tell you it’s time to end it. Your branding doesn’t portray the quality of service you deliver. You’re not proud—and maybe even a bit embarrassed—to hand out your business card. Your trucks blend in with other nondescript vehicles on the road. How heartbreaking.

Don’t ignore the warning signs; take action. You would tell your best friend to get out of a damaged relationship, so don’t stay in one with your bad brand. As KickCharge Creative founder Dan Antonelli proclaims, “Success in spite of a poor brand is not a valid reason to perpetuate it.” Yes, it’s gotten you this far, but it’s holding you back and limiting your future potential.

Identify the qualities you’re seeking in a new brand.

Before you create a profile on an online dating website or start scoping out the singles at your neighbor’s party, you spend some time thinking about what you want. The same process applies to rebranding. Take some time to find yourself and the logo of your dreams. “Who” is your business? Who is your target market? What should your new brand convey? And, just like you might start working out or get a new hairstyle before dating again, consider this before jumping into a new logo: Are your company’s name and tagline the strongest they can be?

Don’t rush this or make a careless decision without investing in the process. You’re seeking a long-term relationship; it’s important to get it right.

Don’t rush this or make a careless decision without investing in the process. You’re seeking a long-term relationship; it’s important to get it right.

Lean on your support system.

Your mom, your brother and your best friend love you and want what’s best for you, but they’re better counselors for your love life than for decisions about your logo. When you’re crafting your brand identity, you need an experienced professional. A brand expert gives you “tough love” to make smart decisions for the right reasons. Count on a full-service marketing agency like KickCharge Creative to develop a well-executed brand and then bring it to life across the marketing spectrum. KickCharge does not just design logos; we excel at implementing your new brand into a stunning vehicle wrap and polished print collateral. And that’s not all. The way our team in NJ does web design will knock your socks off.

A brand expert gives you “tough love” to make smart decisions for the right reasons.

Communication and honesty are key.

When you’re ready to go public with your new brand, it’s important to make the transition gracefully. Explain the change to your existing customers and thank them for making your growth and success possible. They’re your brand ambassadors. There’s no need to fear their reaction; treat this as an opportunity to renew and strengthen your relationship with them. The new look will reinvigorate their feelings for your company, too. See? Sparks are flying already.

Be respectful and loyal to your new brand.

This is your fresh start—don’t screw it up. Apply your brand consistently. Arm yourself with polished sales tools. Coddle that new brand and it will treat you right.

Call Your Therapist Today

After you’ve had a good cry and decided it’s time to break the news to your bad brand, call your branding therapist at KickCharge Creative. Together we will make your next logo relationship the one that propels you through to retirement and leaves a legacy. Put away the tissues and contact us online or call 800.836.4666.