Lori Newman What if we told you there was a way for you to scale your business faster, boost your revenue and improve your company culture all at the same time? Impossible? Well, not if you’ve rebranded with KickCharge, because we’ve actually got a new plan for that! It’s called The KickCharged Brand Plan, and its sole focus is on helping you fully leverage your new brand for maximum success.
For close to 30 years, we’ve been helping clients lay the foundation for their new brands. Now, we are excited to take it a step further, guiding clients in day-to-day brand applications that can take them to greater heights than they ever imagined.
Trust us … you do. Your brand is the foundation for your success. But like any other shiny new asset, it needs to be utilized properly.
Sure, you could create a plan all on your own. But it’s going to require a whole lot of time, thought and energy. As the team that’s created thousands of home service brands—more than any other agency in the world—we decided it was time to go even further and not only create the brand, but craft the plan for implementation and market domination.
The KickCharged Brand Plan provides messaging ideas and strategies that will continue to drive your business, and your brand, forward. This is an internal document that clients can use, and continue to reference, to maximize the effectiveness and success of their KickCharged brand.
So, who is this new plan geared toward? Any business that has been KickCharged can benefit, but it is especially helpful if you are:
While you may think your branding journey ended once you unveiled your new name and/or look, we’re here to tell you that strategic, branded messaging is the way to stay in the hearts and minds of your customers … and the most efficient way to attract new ones.
Dan Antonelli sums it up best, “It’s no secret that KickCharge is heavily invested in the home service industry—and, naturally, in our clients’ success. And that investment lasts so much longer than just the time we spend with them during their rebranding journey. Now, with The KickCharged Brand Plan, we are able to extend that level of support by helping our clients get the best value out of their brand with the biggest ROI possible.” Terri Briggs adds: “The great thing about this plan is that it enables our clients to turn long-term goals into short-term ones by upping the messaging ante. When brands become ‘human’ through their messaging, that’s when they have the ability to truly soar. And that’s what we want for all of our clients, which is why we’ve developed this post-rebrand deliverable.”
Your brand launch was a huge deal, and since you’re a KickCharge customer, probably a huge success! But launching your brand shouldn’t be the end of your story—in fact, it should be just the beginning. Leveraging your brand’s voice across all available platforms and channels keeps your story going. It helps you stay top of mind in the community, reach far more customers and continue growing and building on your success, never stagnating.
Here are just some of the things that The KickCharged Brand Plan can do for you:
You may be wondering how The Brand Plan differs from our Brand Identity Guide, and we’ve got answers! While both are important steps in building a cohesive, relatable brand, a Brand Identity Guide is the first part of your story, your core. It outlines your mission, vision and values and is the beginning step in framing your brand’s messaging. Along with it, you receive a complete strategy for design-related brand applications. The Brand Plan, on the other hand, takes a deeper dive and provides various messaging-related strategies—allowing you to build upon your brand’s identity—and unlocks how to use your unique brand voice in the most effective way to fuel continued growth and success.
The KickCharged Brand Plan is like having a marketing and writing team in your back pocket whenever you need them. Look, we get it. This stuff takes time, and you’ve got a business to run. You’re pulled in a hundred directions from the moment you wake up. You need to make a thousand decisions each and every day, and those decisions affect a lot of people. Let KickCharge and The Brand Plan take some of that weight off your shoulders.
Nothing brings us greater satisfaction than watching our clients succeed, and our new Brand Plan is just the latest tool to help them achieve … and surpass … their goals. Visit our Brand Plan page or call us at 908.835.9000 for more details on what’s included and why it’s something every KickCharged business should have. We’ve already built the brand of your dreams, now let us help take you the rest of the way.
