hall of fame
Content Team

Quick tips and tricks are a dime a dozen in business. Yet very few are actually worth their weight.

The reason why most don’t work fully (or even at all) is because they are dead on arrival, doomed from the start. They harp on a business’ ability to leverage its greatest asset.

And the biggest asset that a business has is itself. Its outward projection to the world of its value, mission, and identity. Simply put: its brand.

When it comes to marketing your brand, you need to go all in. You need to commit. You need to invest in making your marketing efforts integrated and appropriate.

Now think big for a second. Red Bull is a perfect example. Started as an energy drink company, Red Bull as a brand now stands for an action-packed lifestyle that strives to be larger than life. It pushes the limits. Its stylish and sexy. It drops from outer space at 800mph speeds.

Yet at its core, it is still an energy drink seller. Nevertheless they chose to invest in themselves, their brand, and their marketing efforts. Because of successful marketing, they have a brand that’s an out-of-this-world success.

Now think of Nike—the king of successful marketing. From humble beginnings as a shoe company (their shoes were made using a waffle iron), Nike worked meticulously to market their products with unique messages in line with the brand they hoped to create. Superior athleticism, indomitable spirituality, and refined modern style are some of the calling cards they’ve come to be known for.

They were making shoes in their kitchen and a few years later being associated with the biggest names in sports. And it was all because of marketing.

Now back to you, your brand, your customers, and your goals.

You need to tell a story. You need to form a relationship with the customer. And that’s called marketing.

If you offer a quality service, product or combination then you’ve nothing to fear. Take hold of the conversation, and start off with social media. It’s the most cost effective use for your marketing dollars. Next, look to establish a true presence with a fresh logo, site design, and other collateral thereafter.

Stationery, business cards, and brochures should all integrate your logo flawlessly and communicate your brand’s voice with compelling copy. Keep your brand in sync and integrated across all media, and one day you’ll be having billboards made up to advertise your awesomeness.

Being flaky and deceitful isn’t going to get you there. Think about the straight-shooting politician who’s later discovered to be cheating on his wife. World War III happens, from which his once hallowed reputation can never recover. Unless you’ve got millions stashed away for such an occasion, listen up. You need to be authentic and honest. You need to get this right.

Bring the personal touches to the spotlight, shine a light on some noteworthy insights, and carve out a voice that’s original and on point with the identity you want for your company. Brands big (like 7/11) and small recognize the power a smart marketing effort can have in ensuring their future.

Make the right decision and invest in your brand. Look past the short-term expense and see it for the long-term investment that it truly is. You’ll be creating a value for your products and services that is one step closer to priceless.

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