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Kim Jordan

Responsive web design enhances users’ viewing experiences when visiting a site on a mobile device or a tablet. Nevertheless, the vast majority of business owners don’t fully understand the benefits of responsive websites and most websites are still not mobile-friendly. This is not only causing a headache for users, but it’s also a loss in business opportunity.

With the number of mobile users doubling each year, if a website is not mobile-friendly, then businesses are missing out on potential consumers each and every day. If a website does not provide a satisfactory viewing experience on a mobile device, most consumers are unlikely to give your business a chance.

Let’s explore some of the reasons why you need a responsive website:

1. Give visitors an excellent user experience… or else.

According to Google’s Think Insights on mobile, there’s a 61 percent chance that a user will leave a website immediately if they don’t see what they are looking for right away. Even more, if a user has a positive experience with a mobile website, they are 67 percent more likely to purchase or use a service.

2. Save time and money.

Although responsive web design can be costly initially, it will actually pay off in the long run. Responsive websites allow business owners to manage a single website instead of two (one optimized for mobile and one for desktop). And with managing only one website, business owners will save both time and money—allowing more time to focus on the business!

In addition, because responsive websites adapt to future devices, the design need not be changed often. Responsive websites are designed based on screen sizes; therefore, no matter what device it is being viewed on, the site will display properly.

3. Smartphone users enjoy surfing the web.

According to Smart Insights, mobile media time is now greater than any other media time, including desktops. The most popular devices used to search the Internet include:

4. Google loves responsive web designs—business owners should, too.

Google prefers responsive web design, because websites that are responsive are more interactive and easier to share. Google aims to give users the experience of a lifetime; therefore, the company wants websites associated with it to do the same. That’s why the search engine ranks responsive sites higher in search results. Google even states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

Responsive web design offers companies an opportunity to rise above the competition and a chance to give web users the ultimate user experience—across multiple devices. Having a mobile website is no longer simply a nice feature—instead, it is a necessity that directly impacts a business’s growth. So, ensure that your website is easy to read, quick to download and makes perfect use of smaller screen sizes. In turn, you will successfully generate more leads and boost your business.

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