Creating an HVAC Brand that Transcends Mainstream Competition

Main Street Heating & Cooling was founded on over a decade of HVAC experience and believes “great service” is a given: something customers should insist upon, and something they are honored to provide. In an effort to continually bring their customers the best in HVAC quality, they reached out to us for our brand and marketing expertise.

Since service is a lost art nowadays, it was refreshing to see this Salt Lake HVAC company go the extra mile for their customers. We wanted to do the same for them. Based on their traditional values and old-fashioned customer service approach, we designed a retro-themed brand that reinforced this unique service philosophy.

We then integrated the new brand identity onto their stationery, vehicle wraps, collateral and website to help tell the whole story of Main Street Heating & Cooling. The end result: a strong brand and marketing tools that are crushing the Salt Lake market!

What the client says:

I am a start-up company, and like most people who are willing to start a business, we feel like we know everything. I know that brand recognition is critical to success and after seeing what Dan and his team had done for other company logos and websites I knew I had to use his firm.

I work in an industry that is relies on heavy marketing and strong customer awareness. If you don’t stand out, you do not succeed. I needed to have a logo and a website designed, and while Graphic D-Signs was not the cheapest company out there—I knew I had to suck it up and do what we all know. “You get what you pay for,” kept going through my mind. Money is always tight in a start-up; every dollar is so critically precious that it is hard to part with. To make a long story short, I have the best website in my market, my vans stand out better than anyone else, my logo gets burned into people’s minds, and customers are happy to see us.

We are storming this market and it all hinged on what Graphic D-Signs has done for us (and continues to do). Sure, we work hard and do what we say we are going to do, but without being noticed in the market we wouldn’t even have a chance. I cannot say how happy I am with our website and our logo. It is simply awesome! Thanks, Graphic D-Signs! – Doug Sheneman, President