Share Helpful, Informative Messages During the COVID-19 Crisis
As the coronavirus (COVID-19) crisis unfolds, the world is facing an unprecedented challenge: To find certainty in the midst of uncertainty. But, as we continue to navigate this uncharted territory, there’s one thing we all need to continue to rely on—and that’s each other. Now more than ever, the messages you share with your staff, clients and the public at large need to be carefully crafted, reassuring, informative, honest, helpful and uplifting.
Here are just some of the ways you can accomplish that:
Find ways to help your community. While many of us are camped out in our homes trying to “flatten the curve” of this virus, businesses all across the country are stepping up in awe-inspiring ways that are making a difference. For example, our client, Comfort Matters, in Maple Grove, MN, is using its service vehicles to deliver groceries and supplies to senior citizens in their community. Thank you, Comfort Matters!
Reassure your customers. As we all figure out how to adjust, adapt and stay safe, we need accurate information. Your clients are no different. This is where your social media channels and emails play a vital role, acting as the ideal channels of communication for sharing important information to your customers, employees and community in a timely and effective way. Here are a few ways you can utilize these platforms:
- Set your customers’ minds at ease by reminding them of your hours of operation and how they can get in touch with you, especially if you’ve made any changes due to COVID-19.
- Let your customers know how you’re keeping them safe while you’re working inside or outside of their homes. Make sure to be specific about the steps you are taking such as: screening employees for fevers and other symptoms each day; using hand sanitizer; wearing masks and gloves; refraining from shaking hands; observing the 6-feet distancing rule; and disinfecting door knobs, faucet handles, home comfort equipment and other surfaces that your employees touch.
- Remind your customers that you’ll be happy to reschedule their home service visit if they feel more comfortable doing so.
Educate your customers. Encourage them to stay informed and follow the guidelines provided by the Centers for Disease Control and Prevention to help prevent the spread of the disease. Share this link with them—www.cdc.gov—for the most up-to-date information.
At KickCharge Creative, we’re committed to doing whatever we can to help our small business clients and the customers they serve handle these unsettling times. If you’re not sure how to craft your messages or would like our help getting information out, we are here for you. Call us or contact us through our website.
Our office is currently closed and our staff is working remotely as we try to do our part to help flatten the curve. However, we are more committed than ever to providing you with the services you need. Please stay safe and don’t hesitate to reach out to us.