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New Brand, Now What?

Next Steps in the KickCharge® Rebrand Roadmap

Creating a new brand is an exciting milestone in the life of your company, but it is just the beginning of an evolution. Once you’ve KickCharged® your brand, it’s time to put it in action in the marketplace.

Your company name and logo live in countless places, so implementing a new identity can feel like an overwhelming undertaking. We’ll help you prioritize your rebranding rollout to ensure a smooth transition that respects your time and budget and minimizes any confusion for customers. The end result will be a consistent, professional conversion to your new look.

Phase 1: Brand Implementation

Bring your brand to life on the platforms with highest visibility: your fleet, your website and a few key pieces of print collateral. These have the most exposure and will showcase your new brand before the largest audience.

  • Vehicle Wrap
  • Stationery: Business cards, letterhead and envelopes
  • Uniforms
  • Brochure: If you offer a maintenance agreement, write and design this one first. The revenue it helps you generate from sales of maintenance plans can fund the creation of a larger brand-based sales brochure later.
  • Website: A company’s website is its front door in the online marketplace, so a strong digital presence is essential. A “coming soon” web page featuring the new brand, your service offerings and contact information is a satisfactory interim solution.
  • Blogging: Publishing a new blog post at least once per month provides helpful information for your customers, establishes the company as an expert and boosts your organic search engine ranking.
Phase 2: Brand Execution

After your essential marketing tools are rebranded, take your new image to the next level by incorporating the brand on other assets your customers and target audience will encounter. These are efficient and effective tools to spark your lead generation efforts. Consistent branding across all of them enforces a polished, professional reputation that sets you apart from the competition.

  • Equipment Sticker
  • Yard Sign
  • Door Hanger
  • Pocket Folder
  • Direct Mail
  • Sales Brochure
  • Magnet Designed and Shaped Like Wrapped Service Vehicle
  • Direct Mail 
  • Local Advertisements
  • Social Media Monthly Management
  • Email Marketing
  • PPC Campaign Management
  • SEO Campaign Management
Phase 3: Brand Enforcers

Over time, you want to achieve comprehensive brand integration that demonstrates you’ve fully embraced your new identity. Branding these assets marks the final stage in your company’s total transformation.

  • Signage
  • Wall Wraps
  • Content Marketing Pieces
  • Apparel
  • Thank-You Cards
Brand Launch Assets

Introducing your new brand to current and potential customers requires its own planning and communication strategy. The announcement process is a subset of the Phase 1 Brand Implementation that should begin when the brand makes its public debut—typically when the first wrapped vehicle hits the streets. Use these tactics to ensure there’s no confusion that you’re the same trusted team delivering the same level of service your clients expect and appreciate.

Inform employees and existing clients first. Tell them that your brand evolution is an improvement only made possible thanks to their loyal patronage. They’ll help you spread the word, providing invaluable support while we tackle the brand execution and enforcement projects above.

  • Email (to Existing Clients and Market Influencers)
  • Letter or Postcard (to Existing Clients)
  • Direct Mail With Special Offer (to Service Area)
  • Press Release
  • Community Engagement: To leverage your brand, sponsor activities in a public space to engage your target audience.
  • Social Media Promotion
We'll Ride Shotgun on Your Rollout Journey

Implementing your new brand the right way requires a lot of time. It’s unrealistic to expect that you can roll it out all at once, but it’s also important to avoid dragging out the process indefinitely. Prioritizing and planning are key, so consider this to be your handy rebranding checklist. But also be sure to entrust your brand ambassadors at KickCharge Creative to help you navigate. We are here to walk you through each step and look forward to celebrating your renewed success.

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