Creating a new brand is an exciting milestone in the life of your company, but it is just the beginning of an evolution. Once you’ve KickCharged® your brand, it’s time to put it in action in the marketplace.
Your company name and logo live in countless places, so implementing a new identity can feel like an overwhelming undertaking. We’ll help you prioritize your rebranding rollout to ensure a smooth transition that respects your time and budget and minimizes any confusion for customers. The end result will be a consistent, professional conversion to your new look.
Bring your brand to life on the platforms with highest visibility: your fleet, your website and a few key pieces of print collateral. These have the most exposure and will showcase your new brand before the largest audience.
After your essential marketing tools are rebranded, take your new image to the next level by incorporating the brand on other assets your customers and target audience will encounter. These are efficient and effective tools to spark your lead generation efforts. Consistent branding across all of them enforces a polished, professional reputation that sets you apart from the competition.
Over time, you want to achieve comprehensive brand integration that demonstrates you’ve fully embraced your new identity. Branding these assets marks the final stage in your company’s total transformation.
Introducing your new brand to current and potential customers requires its own planning and communication strategy. The announcement process is a subset of the Phase 1 Brand Implementation that should begin when the brand makes its public debut—typically when the first wrapped vehicle hits the streets. Use these tactics to ensure there’s no confusion that you’re the same trusted team delivering the same level of service your clients expect and appreciate.
Inform employees and existing clients first. Tell them that your brand evolution is an improvement only made possible thanks to their loyal patronage. They’ll help you spread the word, providing invaluable support while we tackle the brand execution and enforcement projects above.
Implementing your new brand the right way requires a lot of time. It’s unrealistic to expect that you can roll it out all at once, but it’s also important to avoid dragging out the process indefinitely. Prioritizing and planning are key, so consider this to be your handy rebranding checklist. But also be sure to entrust your brand ambassadors at KickCharge Creative to help you navigate. We are here to walk you through each step and look forward to celebrating your renewed success.