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Complete Manual For Your Logo Integration.

At KickCharge Creative, we know how important a strong logo can be in setting the stage for a business identity. This guidebook defines, in detail, how to execute most marketing tools required during the branding process and provides a foundation for clear, consistent brand communication. Two rounds of revises are included. After the second round, any and all additional revises beyond the initial rounds will be billed at the hourly rate of $225/hour.

This guide includes:

  • Brand mission, vision & values
  • Brand colors
  • Logo colors
  • Logo clear space
  • Logo use verses misuse
  • Typography specifications (fonts)
  • Vehicle application – if applicable
  • Tagline application – if applicable
  • Stationery application – if applicable
  • Uniform applications – if applicable

Your Look. Your Personality. Your Brand Voice.

The best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. Once your logo is complete, KickCharge Creative’ team can bring your brand to life through the development of a brand voice. In developing a brand voice, your brand is able to transcend its role as a product or service, and become a personality that’s consistent with your values, target audiences and advertising goals.

The brand voice provides guidance for messaging and content published across all marketing mediums, from print ads and direct mail to brochures, websites, social media profiles, email and more. Establishing these guidelines ensures that no matter the marketing channel, your message will reflect your new brand, and your brand personality will be consistent across all channels. This document can be supplied to vendors who may need to reproduce your brand voice in marketing messaging. Two rounds of revises are included. After the second round, any and all additional revises beyond the initial rounds will be billed at the hourly rate of $225/hour.

This guidebook defines, in detail, how to execute most marketing tools and provides a foundation for clear, consistent brand communication. It includes:

  • Brand Voice & Persona Definition
  • Audience Targeting
  • Brand Values
  • Language Guidelines
  • Content Categories
  • Brand voice use verses misuse

Finally, examples in the brand voice in action will be presented for the following outlets:

  • Social Media
  • Websites & Email
  • Print & Digital Ads
  • Brochures & Sales Collateral

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