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Social Media Management & Optimization "No, That’s Something I Can Handle Myself."

Top Flight social media posts shown on smart phone

Cornerstone Pros social media page mockup and Google maps

Optimize My Social Media Channels? What the Heck Does That Mean?

First things first—how do your online profiles look? Are they consistent across every platform and presented in a way that won’t confuse your customers? You may think your online presence is perfect, but we’re willing to bet it’s not.

Professional profile optimization ensures a consistent look and feel when connecting with your current and potential customers on social media. With a KickCharge optimization, we’ll make the necessary improvements to ensure your brand shines from both a design and messaging standpoint. We follow best practices to create the level of consistency and quality you need to reach customers and get the most out of your online efforts. Once your profiles are ready and the foundation is set, it’s time to create meaningful, valuable content to help nurture and support the ongoing relationships you want to have with your customers. Which brings us to our next point about social media management

PerfecTemp social media posts shown on smart phones

Don’t Try to Be a Hero

Choosing to manage your own social media is not going to ruin your business (unless, of course, you do something horrifically wrong). Many businesses simply see it as an additional marketing expense they can avoid.

But what about the opportunity cost? How much potential business are you costing yourself by doing a half-a** job with your social media? Yes, it’s a long game that’s not going to deliver results overnight. But this is precisely why professional social media management exists. It takes a great deal of time and effort to build those online relationships and turn them into real customers. The opportunity within social media is substantial…but so is the work involved.

Top Flight Facebook profile and Google Maps mockup

So When You Say You Can Manage Your Own Social Media, We Have a Few Follow-Up Questions For You:

  • Do you know how to effectively allocate a budget for ad spends? (Social media is now pay-to-play. If you don’t spend anything, your posts will only reach about 2% of your followers.)
  • Do you understand the differences between every major platform (Facebook, Instagram, LinkedIn, etc.) and the most effective approaches for each?
  • Are you willing or able to invest the time it takes to see real results?
Cornerstone Pros social media posts shown on smart phones

Why Partner With An Agency?

  • Spend less time scratching your head over social media and more time running your business.
  • Keep your business relevant and top of mind with consistent posting.
  • Seamlessly navigate through the constant changes and updates that are inherent to social media.
PerfecTemp Facebook profile and Google Maps

…And Why KickCharge?

  • We’re your brand ambassadors through and through. We’re lucky because we get to create brands and then help them flourish. Compare entrusting your social media with the agency that built your brand versus an external management company that knows nothing about what makes you different (and likely won’t take the time to find out).
  • Custom content for each and every post. We’re not a large marketing agency that treats social media like a content mill. Each and every post is crafted using your own unique brand voice. Unlike other agencies that will cast a wide net and use the same content for multiple clients, we know our brands deserve better.
  • Our social butterflies are in-house and fully accessible. Is your social media specialist someone you know by name, or a stranger you don’t know at all? With us, you’ll always know who is managing your campaign and how to get in touch with them. Social media is all about staying current, so you’re only making our job easier by telling us about an event, special or service you want to promote!
  • Flexibility you won’t find elsewhere. Working with a larger agency can mean you’re locked into monthly content calendars. But as we all know, running a business is full of unexpected twists and turns. So when something comes up and you want to create a post or campaign that wasn’t in the original plan, we’re the ones who will make it happen.

What Will It Cost Me?

Social Media Optimization

Profile Optimization: One-Time Cost
2 Platforms$1,000
Each Additional Platform$200

 

Social Media Profile Management

Ad Only: $400 MonthlyBuzzworthy: $1,600 MonthlySocial Butterfly: $2,000 Monthly
Posts Per Week02-35
Ads Per Month112
Added Cost for 4+ PlatformsN/A$200$400

When You’re Ready, We’re Here

We’re not interested in selling you something you don’t want or feel you need. What we are interested in is helping businesses that have recognized the time, resources and skills it takes to successfully manage their social media and, more importantly, retain and build valuable customer relationships. Our philosophy toward social media is the same as it is with names, taglines, logos—virtually everything we do. If you want to try and do it yourself or hire a non-expert to do it for you, have at it. But when you’re ready to cross that threshold and achieve everything that a stellar social media presence will provide, we’re here for you. You can also view our email package pricing here.

Frequently Asked Questions
Why is social media important?

According to DataReportal, there were 246 million social media users in the United States in 2023. This is over 72% of the population. Americans alone spend about 2 hours and 23 minutes per day on social media. Your competition is likely on social media, and if they aren’t it’s a huge advantage for you. It’s a cost-effective way to promote your business with a huge audience reach potential.

I’m already running email campaigns, so is a social media strategy really necessary?

At the end of the day, the campaigns, strategies and efforts you choose to pursue are entirely up to you. But email and social media are two entirely different platforms that work in tandem more than you may think. While email campaigns can help you foster relationships with existing customers, social media opens you up to a wide world of leads who have yet to be introduced to your brand. This is especially true for startup brands who are trying to build their audiences from the ground up.

How many leads will I get from optimized social media efforts?

Social media is all about fostering existing relationships with current customers and building new ones with potential customers. KickCharge Creative’s social media efforts hone in on building brand awareness—showcasing your company as a thought-leader in your market. When your company is seen as the leader in your marketplace, the leads will come naturally—and rather quickly. You’ll never hear us say “you’ll receive 500 leads a month directly from these efforts” because that is simply not the goal (to be frank, if you hear this sentence or anything similar from a social media company, run in the opposite direction—fast!)

How much time does it take to effectively run a social media platform/marketing strategy?

Social media management is a full time job. If you’ve tried to manage your own business pages, you probably already know what we mean! For a B2C brand, it’s recommended to post at least 3-5 times per week—which can turn out to be a standard 40-hour work week itself. Responsibilities include content creation, post image creation, analytics, scheduling, monitoring engagements, creating strategies, planning at least one month ahead, and more. In short, managing your own profiles may seem like an “easy” task; but it will take time away from business planning, managing employees, meeting with clients and many other important operational tasks business owners are met with on a daily basis.

What are the top benefits of having company social media profiles?

You want to be where your customers are—and that’s online. Just a few of the benefits include: engaging with your audience, increasing website traffic, studying your competitor’s strategy, building brand recognition and awareness, utilizing targeting advertising, improved and enhanced SEO for Google, and so much more!

How do you choose what platforms to use?

This is up to you! Take solace in knowing that it’s not always necessary for every brand to be on every platform. Only utilize channels that are relevant to your specific audience. This means knowing your audience and demographics, considering what type of content you want to post, knowing where your competitors are posting, and planning what your goals for social media are. In short, you can tailor your social media needs to your business! And don’t worry if you don’t know where to start—a part of social media optimization with our team is determining exactly what platforms your brand will have the most impact on.

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