Senior Content Strategist Janice Laubach

Obsessive-Compulsive Message Builder

Janice is a word nerd and grammar queen who brings decades’ worth of reporting, writing and editing skills to her role as Senior Content Strategist. She loves the rhythm and flow of crafting compelling stories and knows that a well-researched, well-written piece is key to increasing brand visibility and generating traffic. She feels at home in the digital, social, mobile and print media.

Janice has worked for newspapers in New Jersey, New York and Pennsylvania, earning numerous writing awards from the New Jersey Press Association, New York Press Association and Pennsylvania Newspaper Press Association.

One of her most challenging assignments was writing an editorial that achieved the proper balance of angst and anger just hours after the Sept. 11, 2001, terrorist attacks. In the newspaper sphere, she has done it all—from covering murder trials to serving as the final set of eyes on nearly every written piece for print and the web. She is someone who knows that every word and every comma count—period.

Janice is a master at multitasking and has also worked for the online edition of Runner’s World—managing the staff and content for Zelle, the female-focused area of the website.

Education

Janice graduated magna cum laude from Duquesne University, with a B.A. in Journalism and a minor in political science. She was recognized with the Most Outstanding Student Award from the Department of Journalism.

When not at work

Janice is committed to getting in her daily three-mile walk. She’s addicted to The New York Times’ Sunday Crossword Puzzle and Scrabble. She enjoys watching the hummingbirds that flock to her backyard feeder. And she makes a mean latte (or cappuccino). Banana mocha is her favorite—but she’s not drinking them as much now that she knows how much sugar is in them. But to keep it short and sweet, she makes room for exceptions!

When not writing

Did we mention that Janice is obsessed with correct spelling and proper grammar? Every road sign she passes. Every Facebook post she reads. Every news crawl scrolling across the TV screen. Every article. Every headline. Every word. She can’t help finding each and every flaw and mentally fixing them.

Wish I'd have written that

“She loved books. She loved them with her senses and her intellect. The way they looked and smelled; the way they felt in her hands; the way the pages seemed to murmur as she turned them. Everything there is in the world, she thought, is in books.” ― Betty Smith, “A Tree Grows in Brooklyn”

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