Tom Shortell - KickCharge Creative | | KickCharge Creative |
Copywriter Tom Shortell

Tom is a teller of stories. For the first 13 years of his career, he wrote for newspapers in New Jersey and Pennsylvania. Occasionally, the Associated Press would pick up his work, too. Some landmark news he covered included the Miracle on the Hudson, a papal visit, murder trials, political shenanigans and an NFL scandal.

But those are just the landmark stories. More often than not, Tom wrote about smaller scale events that deserved an audience, too. There was the high school prankster who earned the last laugh at his graduation ceremony.  Another time, he wrote about a beleaguered coroner working out of a dilapidated farmhouse, struggling to preserve tissue samples and the dignity of those who have passed. One of Tom’s final stories in journalism focused on a married couple of 55 years who decided it was time to auction off their home and rare collection of 19th Century wagons.

At KickCharge Creative, Tom pens website sections about his clients’ personal histories, their services and why customers should trust them with their hard earned dollars. He helps clients find their voices, tell their stories and connect with their communities.


Tom graduated cum laude from St. Bonaventure University with a B.A. in Journalism/Mass Communications. He spent three years as an editor at the college newspaper and represented the university on its College Bowl trivia team. If you need useless trivia, Tom has it in abundance.

When not writing

Are you familiar with shaggy dog jokes? They’re long, winding, intricate tales full of seemingly crucial details that end in a dumb little pun that did not need a 10-minute set up. Yeah, Tom is a master of those. You’ve been warned.

Words to live by

“Of course it is exhausting, having to reason all the time in a universe which wasn’t meant to be reasonable.” ~ Kurt Vonnegut, Breakfast of Champions

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