THE BRANDING BLUEPRINT

YOU HAVE THE BRAND. BUT WHAT DO YOU DO WITH IT?

Here at KickCharge Creative, nothing brings us greater joy than watching our clients’ extraordinary brand journeys take flight. You’ve spent months going through the process. You filled out the brief. You answered all the questions. You learned more about logo design than you ever thought possible. And, together, we created the killer brand now in your possession.

Your new KickCharged brand is shiny and new, and you can’t wait to take it out for a spin. But what good is a new toy if you don’t know how to play with it? That’s where The Branding Blueprint comes in!

Offered exclusively to KickCharge clients, this guide includes everything you need to go the distance with your brand. Creating your blueprint is a collaborative process that will combine your input with our expertise and existing knowledge of your brand (we did create it, after all!).

The Branding Blueprint is different from your Logo Guide, which was included as part of your rebranding package. The Logo Guide outlines the key components and usage of your logo itself, while The Branding Blueprint goes much deeper. This guide expands on your brand voice, your brand story and how your brand should be presented across various applications to ensure consistency and clarity in every interaction.

This Exclusive Guide …
Is Your Road to Brand Pride!

Your Branding Blueprint offers foolproof directions for your:

Mission, Vision & Values

If you haven’t clearly defined your company’s purpose and goals, how can you expect others to understand who you are and where you’re going? In this section, we map out your mission and vision in short, simple statements so that your employees, customers and community can quickly and easily embrace them. We also focus in on your core values—the unique principles that you expect your team to put into practice to achieve your mission and vision.

Brand Voice

Good communication is critical to establishing and reinforcing your brand. Here, we flesh out the specifics of your brand voice, your persona (the qualities you embody), your target audience (the customers you are attempting to reach), language guidelines (how to communicate properly and effectively) and content categories (the communication tools you use, including your website, email, social media, brochures and other print collateral).

Following a guidebook keeps the overall “look and feel” consistent through all media, which demonstrates that your business is dependable and professional. This, in turn, instills trust in your company and allows you to build long-lasting client relationships.

Brand Story

You have the brand, but what’s your story? Our writers will work with you to craft a narrative that communicates your “why” in a compelling, memorable way.

Signature

Every element of your brand—from the artwork to the colors—has been carefully chosen. We’ll show you how to use your primary logo in color, black & white and in applications that are limited to just one color. You’ll also receive guidance on proper brand spacing, tagline implementation and correct and incorrect iterations of your logo.

Visual System

We’ll provide you with the specific primary and secondary colors used in your branding based on the Pantone Matching System. This will include the information you need for 4-color process printing, screen applications and web applications. In this section, you’ll also find details on typography to ensure all fonts remain in-line with your brand.

Branded Collateral & Applications

This section demonstrates how your brand should be applied to the materials you rely on in the day-to-day operation of your business. When these pieces work together consistently, they reinforce your identity and strengthen the impression your company makes at every touchpoint. Examples may include business cards, stationery, envelopes, equipment stickers, yard signs, apparel and vehicles.

The applications shown here reflect the specific items that were designed as part of your project with us.

THE BRANDING BLUEPRINT IS

A comprehensive guidebook that will allow you to get the most value out of your brand, in the shortest amount of time
A collaborative endeavor that will combine our ideas and expertise with your own input and vision for the future
A one-time deliverable

… AND IS NOT

Ongoing marketing strategy or consulting
Fully executed marketing strategies

FREQUENTLY ASKED QUESTIONS

What is the process for creating The Branding Blueprint?

Because so much of The Branding Blueprint is tailored to your brand, business and goals, creating it is a collaborative process that will require your participation. We’ll start by asking you to fill out a creative brief, similar to what you did during the beginning of your rebranding project. From there, we’ll meet to discuss the answers in your brief and uncover other information such as how you wish to position yourself both internally and externally, as well as your vision for the future.

What can I use this for?

The Branding Blueprint is your manual for the future. Here are some of the many ways you can use the information contained in your blueprint:

Create an “Our Story” page on your website to showcase your brand story.
Make your mission and vision statements visible. Create a wall wrap that showcases your mission statement, and share your vision statement with new and current employees. Everyone in the company should be on the same page and understand how to present themselves. Establishing your mission and vision statements now will provide immense clarity on who you are, what you stand for, where you are today and where you want to go in the future.
Share the Branding Blueprint with vendors to ensure that your brand will always be presented correctly in every application. Whether you are building a new landing page or ordering custom apparel, this is something you can easily share and hand off to vendors for a seamless experience. Consistency is key when it comes to marketing your brand—and this guide will ensure that everything from the colors to the typography are fully on point.
Use the brand voice that we have established across all of your marketing platforms, from social media to email and webpages. Once you know how your brand talks and communicates with the world, marketing your business becomes exponentially easier.

How would I receive it?

The Branding Blueprint is delivered as a link.

If I’m a Power Hours member, can I use my hours toward The Branding Blueprint?

No, Power Hours cannot be used toward The Branding Blueprint.

MAXIMIZE POWER & IMPACT WITH THE BRANDING BLUEPRINT

There is so much more to branding than a compelling image. Just like any type of tool or machine, your brand needs to be utilized properly in order to do its job. The Branding Blueprint encompasses everything you need to truly get the most value out of your brand and ensure that it will achieve everything it was designed to. That is, boost revenue, improve company culture, increase average tickets, build brand loyalty and much, much more.

If you are interested in a specific portion of The Branding Blueprint, contact our team to request a custom quote. This service is available à la carte, so you can always pick and choose what you’d like!

For questions about The Branding Blueprint or to speak with one of our Power Pros, please complete the form below or schedule a call. We look forward to hearing from you!