We’re passionate about giving voice to a sector that had long remained silent: small businesses. With more than 400 published articles on branding and marketing, it’s safe to say we’re a bit obsessed.
President Dan Antonelli has written four books on branding and logo design including his latest, Branded Not Blanded: KickCharge Your Home Service Brand. He is also an active influencer in various home service media such as Plumbing & Mechanical magazine, HVACR Business, ACHR News, HVAC Master of the Hustle Podcast, and Tommy Mello’s Home Service Expert Podcast.
A frequent contributor to the home service community, Dan has been cited as a branding expert by prestigious publications including Fox Business, Inc. Magazine, Intuit Small Business Blog, Entrepreneur, HVACR Business, Signs of the Times, and The Star Ledger, to name a few. No matter the reason clients come to us, Dan is always involved in the process. He personally serves as a small business marketing consultant for businesses that need branding expertise and direction.
The team at KickCharge® Creative shares Dan’s enthusiasm and knowledge of how to deliver powerful marketing solutions. People come to us not because we write about small business brands, but because we believe in them and the power they hold.
Check out some of our published content and media appearances below.
Do You Look Like You’re Worth the Price You’re Charging? | Dan Antonelli. Dan Antonelli joins Allan Langer on the Selling in the Dwelling podcast to discuss how branding shapes what homeowners think about a contractor’s quality, professionalism and pricing. From websites and branded vehicles to memorable names and rebrands, Dan shares real-world examples of how strong branding can build trust, increase average tickets and make selling easier. Listen here.
Branding Won’t Save a Broken Business | Dan Antonelli, KickCharge Creative. Dan Antonelli joins Sam Wakefield to discuss how great branding can accelerate a well-run home service company—but can also magnify the effects of poor operations. From naming mistakes and consumer psychology to rebrands that increase average tickets, Dan breaks down when contractors should invest in branding and what needs to be in place before they do. Listen here.
Why Bland Brands Pay More for Leads—Dan Antonelli. Dan Antonelli joins Tyler Martin on Profit & Grit to discuss AI websites, home service branding, customer acquisition costs and why generic marketing can leave contractors paying more for leads. From memorable truck wraps to local visibility and strong brand strategy, Dan explains why the fundamentals still matter in an AI-driven marketing landscape. Listen here.
Why Branding Is the Foundation of Every Successful Marketing Strategy With Zoom Drain. Branding is about much more than a logo. In this conversation, Dan Antonelli, founder and CEO of KickCharge Creative and author of “Branded Not Blanded,” explains how a strong brand improves marketing ROI, builds trust, attracts better employees and helps businesses stand out. Watch now.
What Every Contractor Brags About—and Why It Actually Works Against Their Brand. Your brand is either driving growth or quietly holding your business back. Terri Briggs joins Tommy Mello to break down the hidden cost of waiting and what strong branding actually changes for contractors. Watch Now.
The Branding Mistakes Costing Home Service Companies Growth. Dan Antonelli joins Chris Lee to break down the biggest branding mistakes contractors make and how stronger branding can lower customer acquisition costs, improve close rates, attract better employees and increase company value. Watch now.
Relentless Podcast: Dan Antonelli on Building a Brand People Never Forget. Dan Antonelli recently joined the Relentless podcast to discuss what it takes to build a standout home service brand. From truck wraps and customer psychology to marketing strategy and long-term positioning, the conversation is packed with insights on how contractors and business owners can differentiate themselves, build stronger brands and avoid competing on price. Watch Now.
How Branding Can Build Credibility and Trust For Your Blue Collar Trade Business ft. Dan Antonelli. In this episode of the Service MVP Podcast, Joe Crisara and Dan Antonelli discuss how strong branding helps home service companies build trust, attract better employees, increase close rates and stand out in competitive local markets. Watch Now.
How to Capitalize on Bad Wraps. In this SignCraft article, Dan Antonelli discusses how bad wraps can help you position your designs to win in your market. Read more.
How to Stand Out in a Noisy World. Dan Antonelli sits down with The Fresh Approach to discuss all things branded not “blanded.” Watch now.
Building Trusted Brands With Dan Antonelli of KickCharge Creative—EP. 276. Alex Bridgeman of Think Like an Owner sits down with Dan Antonelli to discuss KickCharge’s journey toward specializing in branding for the home service industry, unpack why branding is the foundation of sustainable growth for businesses and explore how focusing on being “five-mile famous” can dramatically reduce reliance on paid advertising. Watch now.
Gutter Growth Podcast | Branded Not Blanded: Standing Out in the Home Service Industry. Dan Antonelli and the Gutter Growth Podcast sit down to tackle all things disruptive branding—including why a cheaper-looking brand is holding you back from true success. Watch now.
Branding That Changes Lives: Dan Antonelli on Bold Design, ROI and Small‑Business Impact. Dan Antonelli joins the Fully Managed Podcast to share his 30+ years of branding insights—plus how strong branding boosts ROI, lowers customer acquisition costs and builds trust long before a homeowner ever picks up the phone. Watch now.
How Dan Antonelli Changes Lives Through Branding. NaiL and George Paladichuk sit down with Dan Antonelli to delve into the psychology behind effective branding, the impact of a strong brand on key performance metrics and the pitfalls of relying on AI for brand authenticity. Watch now.
How Your Branding Might Be Costing You Leads (and How to Fix It) With Dan Antonelli of KickCharge Creative. In this episode of We Love Deck Builders, Dan Antonelli shares his expertise on how weak branding can hinder lead generation, customer trust and even conversions in the deck-building industry. Read more.
1 Tough Day Podcast | Episode 3: Dan Antonelli—Building Brands That Dominate. Dan Antonelli, founder of KickCharge Creative, joins the 1 Tough Day Podcast to break down elite branding strategy, leadership lessons and how home service companies can dominate their markets through differentiation. If you want your brand to stand out—this episode is for you. Watch Now.
Ep 04: Become Five-Mile Famous—How to Stand Out in a Crowded Market With Dan Antonelli. In this episode, Jerry Levinson sits down with branding expert Dan Antonelli to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “Five-Mile Famous,” where your brand is instantly recognizable in your local community and attracts the right customers before they even begin shopping. Watch Now.
How a Better Brand Took This Roofing Company From $2M to $24M. In this episode of Big Roofs Podcast, John DeLaurier sits down with Dan Antonelli and breaks down exactly why most roofing businesses blend in, why that’s destroying your lead generation efforts and what it actually takes to become “Five-Mile Famous” in your market. Watch now.
What’s Old Is New Again. Dan Antonelli discusses Goettl Air Conditioning’s rebrand and how using nostalgia and a retro mascot changed their company. Read more.
Case Studies Are a Powerful Marketing Tool. In this article from SignCraft Magazine, Dan Antonelli discusses exactly why case studies are such a vital part of marketing your agency. Read more.
KickCharge Creative Honors Veterans Day With the Story of Maston’s Plumbing & Drain. CBS 42 highlights KickCharge Creative’s work with Maston’s Plumbing & Drain for Veterans Day, featuring owner Cale Forester. Read more.
6 Tips on Presenting Design Work to Your Clients. Dan Antonelli gives his tips and tricks on how to effectively present design work to potential clients—without the overwhelm. Read more.
Episode 12—Dan Antonelli. In this episode of Win Your Mind, Win Your Market, hosts Ryan Fenn and Justin Judd sit down with Dan Antonelli to dive deep into the power of authenticity, the grind of mastering your craft and the transformative impact of surrounding yourself with the right people. Listen now.
Your Brand Sucks (and It’s Costing You Millions): Building a Disruptive Brand That Actually Sells. Dan Antonelli appears on the Contract Marketing Pros podcast to reveal why most contractors are fighting an uphill battle when it comes to paying for ads, struggling with booking rates and wondering why their marketing “isn’t working.” Watch now.
The “Spark Test”: Build a Roofing Brand That Sells for You | Dan Antonelli, KickCharge Creative. In this episode, Volume Up and Dan Antonelli dive into KickCharge’s history, real-life branding stories and its custom SparkTest. Watch now.
The Name, the Wrap, the Win—Dan Antonelli. Dan Antonelli joins the Profit & Grit podcast to talk about why most home service brands are invisible, how brand consistency builds ROI and more. Watch now.
Dan Antonelli: The #1 Guy in Home Services Branding. Dennis Yu and Dan Antonelli discuss the second edition of “Branded Not ‘Blanded,'” including rules for vehicle wraps, how color choices shape buyer trust and more. Watch now.
Can the Right Branding Turn a Business Into Millions Overnight? With Dan Antonelli. Lance Bachmann sits down with Dan Antonelli to discuss rebranding secrets and how private equity branding blunders could be your golden ticket! Watch now.
Five Tips for Effective Vehicle Wrap Design. Dan Antonelli shares his top five tips for wrap designs with PHCP Pros online. Read more.
Help Your Clients Understand the Power of Their Brand. Dan Antonelli shares an overview of how to create a powerful brand—and why it matters. Read more.
How Branding Builds Winning Companies With Dan Antonelli of KickCharge Creative. Dan Antonelli once again sits down with Joe Crisara of the Service MVP Podcast to discuss how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams and creating long-term customer loyalty. Watch now.
Ep #208—Dan Antonelli—The Brand Blueprint. The Lighting for Profits Podcast sits down with Dan Antonelli to discuss his four books and how KickCharge has built over 2,000 brands and revolutionized home service business design—one logo and truck wrap at a time. Watch now.
Sell More Than Just the Sign. Dan Antonelli shows SignCraft Magazine how he incorporates selling stationery into his rebrands. Learn more.
Often Imitated, Never Duplicated: A Conversation With Dan Antonelli. Dan Antonelli joins the So I Was in This House Podcast to discuss how KickCharge is helping home service businesses redefine themselves and stand out with disruptive brands. Listen here.
9 Reasons Your Client Should Improve Their Brand (Or Create One). In his latest article for SignCraft Magazine, Dan Antonelli educates design professionals about when and why to recommend a rebrand. Read more.
The Impact of Branding in Service Industries: Dan Antonelli of KickCharge Creative | PCM 131. The Pest Control Millionaire podcast and Dan Antonelli sit down to discuss where home service brands go wrong, the ROI of a good brand and more. Watch now.
The KickCharge Story—30 Years of Branding. WrapFam Unleashed highlights KickCharge’s 30th-anniversary video. Watch now.
Dan Antonelli: Stand Out & Scale Up | Service Allies Podcast #4. Dan Antonelli joins the Service Allies podcast to discuss how building a standout brand can drive real increases in your business’s revenue and profits. Watch now.
Make Great Wraps Look Even Better. Dan Antonelli shares some tips on how to make your vehicle wrap really stand out in photos. Read more.
Navigating the Digital Marketing Landscape With KickCharge Creative. Dan Antonelli and Ryan Redding sit down with Home Service Expert to delve into the critical role of branding, digital marketing and the long-term investment required for effective SEO. Watch now.
Creating a Strong Brand & Vehicle Wrap With Dan Antonelli of KickCharge. Dan Antonelli and Paul Maskill discuss White Van Syndrome (WVS), putting your brand at the forefront of your business and how disruptive marketing can change your bottom line. Watch now.
Service Success Stories With Dan Antonelli from KickCharge Creative. In this episode of the Service MVP Podcast, host Joe Crisara sits down with Dan Antonelli, branding expert and founder of KickCharge Creative. Dan shares powerful insights into brand transformation and how branding and sales equal success for service contractors. Watch now.
Branding 101 for Home Service Businesses w/Dan Antonelli. Tim Brown of HVAC Hustle sits down with Dan Antonelli to take a deep dive into the branding moves that separate $1M companies from $10M+ powerhouses. Watch now.
“Beyond Digital: The Power of Local Branding” With Dan Antonelli. The Radio Pitchman podcast and Dan Antonelli discuss how traditional marketing methods can take your branding beyond digital. Listen here.
Beyond Signs: Selling Advertising Packages. Dan Antonelli gives SignCraft Magazine some advice on how to position your marketing business to sell more packages. Learn more.
Branding Expert: Home Service Businesses Are Losing Money Every Day! -Dan Antonelli. Local Marketing Secrets host Danny Leibrandt interviews Dan Antonelli for his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually stick with customers and why strong branding makes every marketing dollar go further. Listen now.
How to Build a $100M+ Brand For Home Services: Dan Antonelli. Dan Antonelli joins Danny Leibrandt of Local Marketing Secrets to share his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually stick with customers and why strong branding makes every marketing dollar go further. Watch now.
Why Most Branding Sucks (and How to Fix It). Marketing Without Rules host Lewis Vandervalk interviews Dan Antonelli about the principles of vehicle design, being “Five-Mile Famous” and how digital marketing companies can achieve better results with a strong brand foundation. Listen here.
Mastering Branding for Growth: Dan Antonelli Shares His Secrets. In this episode of the Kee to Growth podcast, host Jen McKee is joined by Dan Antonelli to discuss how his passion for lettering and typography evolved into a thriving business that integrates branding across various touchpoints such as vehicle wraps, collateral and email marketing. Watch now.
Branding vs. Marketing: What Every Home Service Business Must Know. The Roofing CEO Playbook: Build It to Sell It podcast talks to Dan Antonelli about how to build a brand that scales and sells. Watch now.
How to Build a Brand That Stands Out (and Avoid Common Mistakes!) w/Dan Antonelli – Ep 20. Dope Conversations sits down with KickCharge’s Dan Antonelli to discuss top branding mistakes, how branding impacts costs and pricing and more. Watch now.
Help Your Clients Brand Their Businesses. SignCraft Magazine sits down with KickCharge’s Dan Antonelli for an interview about his book and all things branding. Read more.
MWR #15 – Why Most Branding Sucks (and How to Fix It) With Dan Antonelli. Lewis Vandervalk of Marketing Without Rules interviews Dan Antonelli about how a strong brand can drive a business’s success. He explains the principles of creating effective truck wraps and the notion of being “Five Mile Famous,” and offers practical advice for small businesses on how to build a powerful brand, even with a limited budget. Watch now.
Designing Vehicle Wraps That Integrate a Brand. Dan Antonelli explains in SignCraft Magazine how building a brand that works well on vehicle wraps can boost your business. Read more.
The Man Behind $1B in Home Service Brands: Dan Antonelli, KickCharge Creative. Dan Antonelli sits down with the Blue Collar Visionary podcast to discuss how branding can change your business, providing real-life success stories—straight from KickCharge clients. Watch now.
Painting the Picture: Rebranding for Contractors. In the latest edition of inPAINT Magazine, Dan Antonelli discusses the role branding plays for painting companies and how brands like Rock & Rollers are absolutely crushing it in their market. Read more.
Why Your Branding Sucks. Lewis Vandervalk’s Marketing Without Rules podcast has Dan Antonelli break down good branding and why it can make a difference for your company. Watch now.
Episode 12—Dan Antonelli. In this episode of Win Your Mind, Win Your Market, hosts Ryan Fenn and Justin Judd sit down with Dan Antonelli to dive deep into the power of authenticity, the grind of mastering your craft and the transformative impact of surrounding yourself with the right people. Listen now.
From $40M to $250M: The Branding Strategy Behind the Growth | Beers with Contractors | E53. Beers With Contractors unpacks effective branding strategies and real-life success stories with Dan Antonelli. Watch here.
Dan Antonelli on Post-Acquisition Branding. Dan Antonelli discusses how branding affects price-to-earnings and a business’ reputation for acquired companies. Watch now.
Movified Fridays: Beyond the Logo—Building Legacy and Trust Through Branding With Dan Antonelli. Movified sat down with Dan Antonelli at Moving Titan Retreat to discuss how good branding can transform your home service business. Watch here.
Make Both Sides of Your Vehicle Wraps Count. Dan Antonelli shares with SignCraft Magazine why a consistent logo and well-planned vehicle wrap can go a long way. Read more.
Eliminate White Van Syndrome and Build a Brand That Stands Out With Dan Antonelli. The Blue Collar Prosperity Podcast sits down with Dan Antonelli to discuss what exactly is ‘white van syndrome,’ how great branding can positively impact your business, what he says to mascot naysayers and more. Listen here.
Branding for Your Trades Business—Tom Howard X Dan Antonelli. The Dealing With the Howards podcast welcomes Dan Antonelli as a guest host to discuss branding for the trades. Watch now.
Make Your Painting Business Unforgettable With Dan Antonelli. Dan Antonelli shares his tips with the Base Coat Brainiac podcast for making your painting business’ branding stand out. Watch now.
The Power of Great Branding With Dan Antonelli of KickCharge Creative. Dan Antonelli discusses the benefits of a great rebrand for those in the moving company industry on the 2 College Brothers podcast. Watch now.
What’s the Deal: Dan Antonelli. Dan Antonelli shares how good branding can decrease marketing costs and increase sales on the What’s the Deal podcast. Watch now.
Elevate Your Branding With Dan Antonelli From KickCharge Creative. The Service Alliance Group Podcast sits down with Dan Antonelli to discuss the role of branding in business success, with real-life success stories, branding tips and more. Watch now.
5 rules for effective vehicle wraps. Dan Antonelli shares his top five tips on what can make your company’s vehicle wrap not only stand out, but effectively bring in business. Read more.
Top Branding Mistakes Contractors Make & How to Fix Them: Insights From Dan Antonelli. Dan Antonelli shares his insights with Contractor Staffing Source on the most common branding mistakes he sees and how to avoid them. Watch now.
Branded Not Blanded with Dan Antonelli. Dan Antonelli sits down with Blue Collar Nation to discuss what makes a great brand … and what doesn’t. Listen here.
Winning tactics for closing the sale. In SignCraft Magazine, Dan Antonelli delivers his top tips for successfully marketing your brand and increasing sales. Read more.
Creating a Standout Home Service Business Brand: Dan Antonelli of KickCharge Creative. Pressure Washing Marketing Pros sits down with Dan Antonelli to discuss how to make your home service brand stand out. Also included: top branding mistakes, how to measure ROI, future trends and more. Watch now.
Podcast 379: Branding Your Business: A Roofer’s Guide To Professional Success With Dan Antonelli. Dan Antonelli shares his expert tips for how to build an effective brand for any-sized roofing business and how the right brand reduces your marketing spend! Listen now.
How to Differentiate Your Business in a Competitive Marketplace with Dan Antonelli. Joseph Hughes and Dan Antonelli discuss overcoming competitive challenges and how to differentiate your brand in today’s saturated market. Watch now.
Design logos for both horizontal and vertical use. In this SignCraft Magazine article, Dan Antonelli outlines why having a logo that is adaptable for both horizontal and vertical placements is so important. Read here.
Episode 17: Dan Antonelli – Grow Your Business by Taking it From “Blanded to Branded.” Dan Antonelli joins Brandon Sewell of the Off the Ladder Podcast to discuss his book Branded Not Blanded and how to create a “sticky” brand. Listen here.
Check A Pro: Dan Antonelli and ROCKET-X 2024. Dan Antonelli joins Jim Klauck on the Check A Pro Show podcast to discuss going to the ROCKET-X-2024 Event and the importance of rebranding. Watch here.
Weird Branding Tricks To Scale Your Pressure Washing Business. Michael Pisco invites Dan Antonelli onto his podcast to discuss branding for home services brands and strategies to make you stand out. Watch now.
Branding Mastery with Dan Antonelli: Transforming Home Service Brands. Dan Antonelli shares his knowledge about building an effective, unique brand and why it matters with The Contractor Growth Network. Watch now.
Design Like Lives Are At Stake with Dan Antonelli from KickCharge Creative – BSS Podcast #12
Dan Antonelli joins the crew of Better Sign Shop to discuss his book Branded Not Blanded and how building a strong brand can influence success (and profit!). Watch here.
Marketing Magic: The Secret to Success May Be a Tool You’re Not Using
Dan Antonelli shares how avoiding a rebrand or having ineffective branding can actually cost you more in marketing and why. Learn more.
Should You Use ‘Home Services’ in Your Name? No. Here’s Why
Dan Antonelli shares his advice for naming your business and why “home services” isn’t the focus you need in a name. Learn why and how to get around using general phrases like that in this LinkedIn article.
Profit Rocket 2022: Dan Antonelli Speaks on the Blueprint for a Killer Home Service Brand.
This video shows Dan Antonelli’s seminar from Profit Rocket 2022 that teaches how to build a brand that is unique and disruptive. This video gives you the blueprint for building a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customers. Covering the basics from naming and taglines to the logistics of building a disruptive wrap, you’ll learn how better branding yields a much-improved marketing ROI and a smaller marketing budget. See how.
The ServiceLegend Podcast Episode #33 Revolutionising Home Service Branding W/ Dan Antonelli
The ServiceLegend Podcast hosted by Marko Sipila welcomes Dan Antonelli to share his marketing journey. From the beginnings of KickCharge to how disruptive branding has changed the industry, Dan shares his insights on how you can stand out in the market. Learn more.
Simple wraps deliver a more powerful message
Having more elements such as photos, text, and accreditation logos are things people may feel they need on a vehicle wrap. That’s not the case. Dan Antonelli shares how a simple vehicle wrap can actually be more effective in this SignCraft Magazine article. Learn more.
Unleashing Your Brand’s Potential: Insights from Dan Antonelli on the Koolers Lifestyle Podcast #42
Kooler Lifestyle Podcast’s Matthew Kuehlhorn interviews Dan Antonelli about how logos and branding can impact customer perception, memory and reviews. He even dives into the rebranding of Matthew’s Kooler Garage Doors. Watch now.
Is Wrapping Your Vehicles Worth It? – Dan Antonelli
Dan Antonelli joins Breakthrough Academy’s Benji Carlson to discuss how having a disruptive and unique vehicle wrap in a white-van world can catapult your ROI and organic traffic. Watch now.
Is Your Company Branded? Or Blanded?
Breakthrough Academy shares this clip of Dan Antonelli explaining what it means to be “branded” rather than “blanded.” Listen here.
TMV Investments, LLC Invests in KickCharge to Revolutionize Home Service Company Branding
We are proud to announce our partnership with TMV Investments, LLC. This partnership will allow KickCharge Creative to expand product offerings and assist even more home service companies with their branding needs. Read more about this powerhouse collaboration.
Podcast 333: Is Your Roofing Business Branded Or Blanded With Dan Antonelli
Building a better brand means spending less on your marketing in the long run. How? Dan Antonelli talks with The Roofer Show’s Dave Sullivan on why so many roofing companies struggle with branding and how a kick-ass brand can make you “sticky” in a client’s mind. Listen now.
Branded NOT Blanded with Dan Antonelli (A Better Insight at Branding)
Dan Antonelli and Electricpreneur Secrets—The Electrician Podcast delve into the importance of branding for your electrician business and how poor marketing will cost you in the long run. Watch now.
Fit In or Stand Out With Dan Antonelli
Rival Digital featured Dan Antonelli on their podcast, sitting down to talk about brand development, taglines, brochures and even billboards. Dan breaks down KickCharge’s goal, which essentially is to control first impressions and perceptions before customers even pick up the phone to call. Listen to learn why you need an attention-grabbing brand.
Mastering Home Service Contractor Branding in 2023 with Dan Antonelli
The Mission Control podcast and Dan Antonelli team up to talk about the basics of branding, including how to approach branding, the process, discovering your target audience and more. Learn more about the psychology behind branding.
Elevating Hardscape Brands: Expert Insights from Dan Antonelli
Dan Antonelli chats with the Hardscape Growth podcast about how branding not only shapes your business success, but your company culture as well. He shares his insights on elevating your brand, enhancing marketing impact and boosting sales. Learn more.
Building an identity one step at a time
Dan Antonelli breaks down the branding process and how he makes decisions to take a brand to the next level in this SignCraft Magazine article. Read more.
Unveiling the Future of Home Service Branding: Dan Antonelli and Tommy Mello Unite
Mandeep Bhalla and Shreya Nagwani of Born for the Trades: A Home Service Podcast sit down with Dan Antonelli to discuss his partnership with Tommy Mello and how together they redefined the branding landscape within the home service industry, leveraging the unique strengths of KickCharge Creative and TMV Investments. Learn more.
How To Brand Your Roofing Company For Long Term Success | Dan Antonelli
The Contractor Dynamics podcast welcomes Dan Antonelli to share his insights on branding, the cost of not effectively branding, how it all affects your ROI and more. Watch now.
Profit Rocket Growth Summit 2023 Speaker Series Part #10: Unleashing Business Transformation: The Power of Effective Branding with Dan Antonelli
Dan Antonelli connects with the Close It Now podcast to share insights included in his book Branded Not Blanded. Listen now to learn why a compelling brand can set you apart in the competitive home service world.
Dan Antonelli – KickCharge Creative
Dan Antonelli joins Jim Klauck on The Home Service Freedom Podcast to discuss the right questions to ask your marketing company to figure out your brand and how to make it stand out from the crowd. Watch now.
3 Branding Mistakes w/Dan Antonelli
Hook Agency quickly meets with Dan Antonelli at Service World to discuss the top three branding mistakes made today, with tips on what to do, what to avoid and more. Check it out here.
Byte-Sized Agency Briefs – Ep 047 – Dan Antonelli, KickCharge Creative
In this Byte-Sized Agency Brief, Dan Antonelli speaks with Agency Outsight’s Steve Guberman about how KickCharge Creative owns the home service branding space and how that move changed the trajectory of the agency. Additionally, Dan discusses how a near-death experience changed his priorities and how it led to selling equity and bringing on a partner. He also gives advice on what to do when faced with potential copyright infringement. Watch now.
Home Service Expert with Tommy Mello: How To Get Clients To Sell Themselves On Your Brand Before They Even Call You
Join Tommy Mello and Dan Antonelli, President and Chief Creative Officer of KickCharge Creative talk all about how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Watch now.
The Profit Rocket Podcast by Victor Rancour: S01 E07 – Episode 7 “Branded Not Blanded” w/ Dan Antonelli
Victor and Dan dive into home service branding and how it can make or break your business. Dan also unveils his new book, “Branded Not Blanded.” Listen now.
Blue Collar CEO Podcast with Ryan Redding: S03 E13 – Episode 7 “Branded for the Trades” w/ Dan Antonelli
In this episode, Ryan and Dan discuss people’s big misconceptions about branding their home services businesses, its impact, and the mistakes to avoid when branding your business. Listen now.
Toolbox for the Trades | Redesigning Business Success with ‘Brand Therapist’ Dan Antonelli
Dan Antonelli, founder and president of KickCharge Creative, recently joined ServiceTitan’s Jackie Aubel as part of Season 5 of “Toolbox for the Trades” podcast. Watch this episode to learn more about:
HVAC Success Secrets Revealed: E: 83- Dan Antonelli w/ KickCharge Creative: How To Kickcharge Your Branding For Your Business
In this episode, topics include: When is the right time to rebrand? Why would an owner rename their company and what does that process look like? What does the quote “a camel is a horse designed by a committee” from your book mean and how does it relate to branding? Listen now.
HVAC Masters of the Hustle: Episode #180:
HVAC Masters Of The Hustle would like to welcome the GOAT Dan Antonelli back into the Hot Seat on episode 180. On this episode we take a deep dive in Dans new book Branded Not Blanded. this episode is loaded with tips from Dan on how to separate yourself and stand out! Listen now.
Successful Life Podcast: Disrupting the Branding Industry
In this episode of the Successful Life Podcast, I talk with Dan Antonelli about key strategies for developing the right logo and trade dress to drive franchise growth. Dan is the author of Building a Big Small Business Brand, and is the creative director of the branding firm KickCharge Creative. We discuss how to create a strong and recognizable brand for your franchise, and how to choose the right logo and design to support that brand. Dan shares his insights on what makes a successful franchise brand, and how to avoid common pitfalls when creating your own franchise brand. If you’re looking to grow your franchise through branding and design, this episode is a must-listen! Listen now.
Contractor Growth Podcast: #341 Your Current Brand Is Costing You THOUSANDS
We are joined by Dan Antonelli, President of KickCharge Creative! Dan has worked with contractors for YEARS, helping them update their brand. Whether it’s a new name, logo, colors, or truck wrap. Dan has a book coming out titled Branded Not Blanded that is designed to educate contractors on how to update their brand in 2022. Enjoy this conversation! Listen now.
The Contractor Fight: TCF385: Investing in Your Brand with Dan Antonelli
Investing in your brand is a surefire way to scale your business and increase your revenue if you take the time to do it right. Tom’s guest today is Dan Antonelli, the founder of KickCharge Creative. Dan explains why branding isn’t just about having a logo or clever company name, and how to build a stronger brand that makes more customers want to hire you! Listen now.
HVAC Uncensored Podcast: Kick Charge Your Brand With Dan Antonelli
In this episode of the HVAC Uncensored Podcast Gil and Kelley talk to the one and only Dan Antonelli. Dan is the owner and director at Kick Charge Creative. They have branded some of the most well-known trade companies in the country. We talk about the importance of a brand and when it’s time to rebrand. Such a great conversation. Don’t wanna miss this! Listen now.
In the Den Podcast: How to Get More Sales with a Captivating Brand: Episode #176
Your brand is just as important as your bottom line, and a GOOD brand can actually be the difference between your business making $1 million or $10 million in revenue. Today, we’re talking shop with the master of brand creation and design, Dan Antonelli, President of KickCharge Creative! Dan shares all the answers you need to create a powerful, long-lasting impact across your service area with a brand that will stand the test of time. Don’t miss this episode! Watch now.
Fight Club 4 Business: Episode 115
In this episode, Dan talks about how creative branding helps businesses stand out from the competition, attract the right clients and employees, and win the hearts and minds of their ideal customers. Watch now.
Beyond the Tools: Episode 40: Branding Your Business to Stand Out with Dan Antonelli
In this episode, Dan dives into the nitty-gritty of brand building and the role it plays in many aspects of the business, busting some common myths when it comes to growth and marketing along the way. He shares how even KickCharge went through a rebranding of their own, which according to Dan, is a point that a lot of companies never get to. Listen now.
Lighting for Profits: Ep 71 – Dan Antonelli – Branding Not Blanding
If you’ve ever had a question about what your truck wrap should look like, watch this week’s episode with Dan Antonelli from Kick Charge Creative. Dan is a master of marketing and knows how to build successful brands in any marketplace. Listen now.
Waste No Day: Episode 117: Dan Antonelli of KickCharge Creative on being Branded Not Blanded
In today’s show, we are putting Dan Antonelli in your passenger seat to discuss branding. Whether you are a business owner or a front-line employee branding has an important part in your day-to-day life. The power of branding cannot be understated from when you see the golden arches to when you watch the checkered flag logo drive by you. Brand images relates to brand service relates to brand value. What about your brand? Does your brand communicate the level of service that you bring? What about you personally? Listen now.
Branding Your Business to Stand Out with Dan Antonelli
In the Reflective Marketing podcast, Dan Antonelli dives into the nitty-gritty of building a brand and how it affects your business. Learn more.
Home Service Expert with Tommy Mello: How To Get Clients To Sell Themselves On Your Brand Before They Even Call You
Tommy Mello and Dan Antonelli, President and Chief Creative Officer of KickCharge Creative, talk all about how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Watch now.
Being an INtrepreneur, not an ENtrepreneur with Tommy Mello & Dan Antonelli
Tommy Mello and Dan Antonelli chat with HVAC Success Secrets, discussing what it is like to go through the KickCharge Creative process, the value of taking care of your people and more. Watch here.
Dan Antonelli – KickCharge Creative – Branded Not Blanded
Jim Klauck with Bring On Success Radio talks about Dan Antonelli’s book Branded Not Blanded and why creating the right brand for your company is vital. Listen now.
Why Roofing Brands Suck? & What To Do About It (Dan Antonelli of KickCharge)
Dan Antonelli joins Tim Brown of Hook Agency to discuss exactly why so many roofing companies struggle to pinpoint their brand and gain traction. Learn how to make sure you have kick-ass branding to stand out from other home services. Learn more.
Dan Antonelli delivers key branding insights for home service companies in best-selling Branded Not Blanded
Dan Antonelli shares information on his book Branded Not Blanded and key sections on how to elevate your branding. Read more.
New Marketing Book: Branded Not Blanded
Pest Control Technology spotlights Dan Antonelli’s book Branded Not Blanded and why it’s important to the home service business. Read more.
Vehicle Wraps with Backlit LED Panels – Now That’s a Bright Idea
Signs of the Times dives into the rebranding and consequent vehicle wrap that KickCharge Creative created for Hutton Power & Light. See how the process led them to a disruptive branding that makes them stand out. Learn more.
6 Ways a Strong Brand Improves Recruiting
Brothers’ HVAC Firm Invests in Branding, Training as it Grows
How to Build a Winning Brand With Dan Antonelli
Chad Setchell, Owner of Hansen Heating & Air Joins HVAC Masters of the Hustle
KickCharge Names New Senior VP & New Brand Designer
Tops in Trucks Fleet Design Contest 2020
ServiceTitan Webinar: Disruptive HVAC Branding 101 by Dan Antonelli
Ask the Experts: Dan Antonelli @KickCharge on Marketing for Contractors and Home Services Companies
Tops in Trucks Fleet Design Contest: Make a Name for Yourself
Plumbing & Mechanical Truck of the Month: Maloney Plumbing, Phoenix
Plumbing & Mechanical Truck of the Month: P.A.C. Plumbing, Heating & AC
Six Simple Rules for Making Your Designs Stand Out, From a Leading Brand and Wrap Designer
Potty Talk LIVE Episode #189: Do First Impressions Matter?
How to Build a Great Franchise Brand and Logo | Internicola Law Firm
Episode #150 Rewind – Branding Experts – KickCharge Creative
Creative Briefs Speed the Design Process
HVAC Professionals Stress the Importance of Protecting Your Company’s Brand
Rebranding My Own Small Business
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO
5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Quality Truck Wraps Attract Customers, Build Trust
The 2016 Vehicle Graphics Contest
The Foolproof Formula for New Brand Launching
