ARE YOU IN CONTROL OF YOUR DIGITAL MARKETING?

Have you ever found yourself wondering, “We’re spending all this money on digital marketing… but is it actually working?” You have a website, you’re running ads, investing in SEO, posting on social media, collecting reviews, and doing everything you’re supposed to do. Yet you’re still left questioning exactly where your leads are really coming from and whether your marketing is driving growth—or just driving really expensive leads.

Your online presence should be helping customers find you, trust you and choose you. But if your website, SEO, ads, reviews or social media aren’t doing their jobs, they may be quietly costing you leads—even if you think everything is fine under the digital hood.

Let us help you uncover the truth. This Digital Health Check is designed to help you take a quick, but honest, look at how much you really know about your current digital marketing performance. Answer each question honestly, and you’ll get a clearer picture of what’s working, what’s unclear and where your digital footprint may need a tune-up.

Let’s Get Started

For every “Yes,” award yourself 1 point. “No” gets 0 points.

Question 1:

Do you know your cost per lead?

Cost per lead tells you how much you’re spending to get one potential customer to show interest in your company. If you don’t know this number, it’s hard to tell whether your marketing is working or quietly draining your budget.

Question 2:

Do you know your lead-to-booked job conversion rate?

This shows how many of your leads actually turn into booked jobs or customers. Understanding this number helps separate a lead volume problem from a sales, follow-up or lead quality problem.

Question 3:

Do you know your customer acquisition cost (CAC)?

If you don’t know your Customer Acquisition Cost (CAC), it’s nearly impossible to know whether your digital marketing is actually profitable. CAC is one of the most important numbers every business owner should be tracking. This number helps you understand if you’re spending too much to earn new business.

Question 4:

Do you know how many leads are mishandled or lost?

Everyone wants more conversions. But do you know how many leads are being mishandled or lost inside your own business? That number can reveal whether you have a normal drop-off or a deeper conversion problem.

Question 5:

Can you tie revenue back to marketing?

If you can meaningfully connect booked jobs or sales back to specific marketing efforts— such as a specific ad campaign you’re running—you can better understand what’s working and what isn’t.

Question 6:

Do you know your ROI?

Knowing your ROI is more than tracking revenue. It shows whether your marketing spend is actually creating value for your business or just generating activity.

Question 7:

Do you know your ROI per channel?

Even better, knowing your ROI for each and every channel helps you see which efforts are pulling their weight, which areas need improvement and where your dollars are best spent.

Question 8:

If you doubled your marketing budget tomorrow, do you know exactly which channel you would invest it in?

When you have a handle on how all of your channels are performing, you can make smarter decisions about where to invest, what to refine and how to build on what’s already working.

Question 9:

Can you draw meaningful decisions from your marketing reports?

Your marketing reports aren’t just for show. They tell the story of what’s working and what isn’t. Using your reports to make effective decisions is key to understanding your results and striving to improve them month after month.

Question 10:

Do you know who is responsible for your digital marketing performance?

This could be you. It could be an agency. But it’s critical to know who is managing your marketing and responsible for the outcomes, good or bad. Somebody has to own it!