Next Steps in the KickCharge® Rebrand Roadmap
Creating a new brand is an exciting milestone in your company, but it is just the beginning of an evolution. Once you’ve KickCharged your brand, it’s time to put it in action in the marketplace.
Your brand will live in countless places, so implementing a new identity can feel like an overwhelming undertaking. But fear not! We’ll help you prioritize your brand’s rollout to ensure a smooth transition that respects your time and budget and minimizes any confusion for customers. The end result will be a consistent, professional transition to your new look.
As your dedicated marketing partner, KickCharge is here for you long after your new brand rolls out. Our position as the one-stop solution for branding, digital marketing and more means that we are committed to seeing your business through every stage of development and growth—because your success is our success!
Phase 1: Pre-Launch
This is where your new brand starts taking shape behind the scenes. While no two branding journeys look exactly alike, every step is thoughtfully planned to align with the timeline we’ve established with you. Everything covered will help you prepare for Launch Day and ensure your team has everything needed to bring your brand to life in the real world.
Renaming Your Business (if applicable)
Choosing a new company name is an important—and exciting—step in your rebranding journey. Naming early in the process is essential, because it creates the foundation for everything that follows, from your logo and visual identity to your company culture. Follow these steps to make a smooth, successful move into your new identity:
- Finalize your name choice. If renaming with KickCharge, you will have been presented with name options to choose from. Our legal partner will provide you with detailed trademark results for up to two names to help you make your decision. Click here to learn more about our full naming process, including timelines, trademarking fees and more.
- File your trademark application with our legal partner. Choose which name you’d like to move forward with. You do not need to wait for your application to finalize before launching your brand.
- Please note that we cannot begin the process of developing your logo until you’ve chosen one name to officially move forward with. Delaying your choice could delay your logo kickoff and, in turn, your brand launch. This is also true even if you are choosing your own name without KickCharge’s assistance.
- File a DBA and update your accounts. Start by filing your DBA with your state or county office to officially register your new name. Once approved, begin updating your bank accounts, licenses, and other official records to reflect your DBA—while keeping your existing LLC or corporation intact.
More information about KickCharge’s naming process can be found here.
Logo Finalization
- Choose your logo. Once you’ve reviewed your logo concepts, you will narrow down your choice to one. You can work closely with your brand design team to make any adjustments before giving final approval on one concept to build your brand upon.
- On average, final logo files are completed and delivered within 8–16 weeks from the date of your logo kickoff meeting. This varies based on the feedback cycle, revisions and overall project scope.
- Please note that receiving your final logo files is only one step in the entire process! Your brand is not ready to launch once your files are delivered.
- Once your final logo files are approved and in your hands, our brand team will share the final logo, brand guidelines and color palettes with our digital marketing team. This gives them the lead time they need—ideally 4–6 weeks before launch—to update ad accounts, design new digital display ads and strategize the digital rollout campaign.
Vehicle Wrap Finalization
- Choose your installer. You may do this at any point in the brand development process, but we recommend selecting an installer at least one month before your preferred launch date. To make the process even easier, KickCharge has its own wrap installation and fleet management company, JumpSpark. With JumpSpark as part of the KickCharge family, we’re able to keep everything in-house—from design to drive—so you can get your fleet rolling as quickly as possible while saving money along the way.
- Give final approval on your wrap. After you’ve chosen a logo and wrap concept, you’ll receive a full, four-sided vehicle proof. Review carefully, let us know of any necessary tweaks and give your final approval once ready.
- Schedule with your installer. Once you have given final approval on the proof for your first vehicle, reach out to your chosen installer to schedule with them. If you’re partnering with JumpSpark, we’ll take it from here!
Website, SEO & Digital (Dependent on Select Contracted Services)
All of the following can begin production with our team once you have approved your first four-sided vehicle to ensure consistency across all assets. We highly suggest ensuring all of these pieces are complete before your launch date.
- Digital Marketing Rollout Strategy: Collaborate with our digital marketing team to align SEO, paid ads and email marketing with the launch of your new website or landing page.
- SEO: Our team will begin prepping updates for local directory citations (Google Business Profile, Yelp, etc.)
- Email Marketing: Our digital team will prep an email blast to your existing database to announce the upcoming change.
Essential Brand Launch Assets
We highly suggest ensuring these steps are completed before your brand launch.
Uniforms
- Choose your vendor prior to our team beginning uniform design. This ensures that we can work with your chosen vendor’s parameters and requirements. We have a preferred vendor we work with, but you are free to choose any vendor you wish.
- Order your uniforms after you have given final approval on your uniform design. Production and delivery time will vary based on your chosen vendor and uniform type.
Stationery
- May include business cards, letterhead, envelopes and more based on your proposal.
- Order your desired stationery after you have given final approval on the design and received final files. You may choose any vendor you wish to work with, or our team can facilitate printing for you.
Additional Brand Launch Assets (Dependent on Select Contracted Services)
- Brand Launch Letter & Direct Mailer. We’ll provide the written content for your review. Once it’s approved, your letter and mailer will move into design. After final approval, you can place your order through your preferred vendor. Our team can also facilitate printing for you.
- Social Media Optimization. You will receive a detailed document highlighting suggested updates and changes to your social media profiles. You may handle these updates yourself or through the KickCharge team ahead of launch. The team will highlight the exact steps and/or plan of action for your social rollout.
- Digital Advertising & Imagery Prep: Your digital marketing team should begin gathering newly branded creative for PPC, display and paid social ads, along with sourcing or updating photography and imagery that aligns with the new brand tone. From there, they can build and stage campaigns in a paused state, ready to go live on Launch Day without delay.
Preparing Your Google Business Account for a Name Change (if applicable)
On Launch Day, your Google Business Account profile will be updated to reflect the new name you’ve chosen for your company. Soon after, Google will require several sources of information to verify that the change is legitimate. In order to make this process as smooth as possible, you should be prepared with:
- Any utility bills that state your new company name
- Lease agreements that state your new company name
- Insurance documents that state your new company name
- Filed documentation for DBA/LLC
Once the brand has launched, Google may also ask for:
- Any invoices on your new brand’s letterhead
- Photographs of the employees in branded uniforms/in front of branded trucks, etc.
- Photographs of the office that include anything with the new company name
Phase 2: Launch Day
Your Launch Day is here—and it’s an amazing moment! All of the hard work our teams have put in over the past few months is about to pay off. We’ve covered everything you need to prepare during the Pre-Launch Phase, and with those pieces in place, you’re ready to step into your all-new, KickCharged identity.
Your Launch Day Essentials:
- Name finalized & trademark application filed (if applicable)
- Logo finalized
- Vehicles wrapped (at least the first vehicle)
- Uniforms received
- Online profiles established
- Website developed (at least a landing page)
- Stationery received (at least business cards)
- Digital marketing/ads ready for activation
These elements form the foundation your brand needs to show up consistently and credibly from Day One. Your vehicles act as rolling billboards, bringing your new brand directly into the markets you serve. Your uniforms and stationery reinforce professionalism at every touchpoint. Your website gives potential customers a clear, polished first impression that reflects the premium service experience behind your brand. When all of these pieces are aligned, your launch does what it’s designed to do: build momentum, create confidence and help you hit the ground running with your new identity.
At this exact moment, our digital marketing team will “flip the switch” to push your newly branded ads live across search engines and social platforms, send out the official launch email blast, and publish the new Google Business Profile imagery—ensuring your online presence matches the physical rollout simultaneously.
Phase 3: Post-Launch
Once your brand is live, the focus shifts from launching to building. This is where you begin expanding your brand across additional touchpoints, creating a more cohesive and recognizable experience as you transition from your old identity to your new one. These items aren’t essential on Day One, but they allow you to build your brand piece by piece as your company continues to grow.
Branded Print & Field Materials
- Service Plan Brochures
- Equipment Stickers
- Yard Signs
- Door Hangers
- Pocket Folders
- Direct Marketing Mailers
- Sales Brochures
- Magnets
Advertising & Visibility
- Local Advertisements
- Additional Vehicle Wrap Adaptations
Ongoing Digital Marketing
- Social Media Monthly
- Management
- Email Marketing
- PPC Campaign Management
- SEO Campaign Management
- Conversion Rate Optimization (CRO) over time.
- Ad Testing: Once the brand is live, our digital marketing team will track how the new brand performs across digital campaigns and A/B test new strategies as needed to drive as many leads as possible.
- Revenue Tracking: The digital team will begin capturing revenue data through your FMS or revenue attribution platform to measure performance and connect marketing efforts to real business results.
What’s Next?
Now that your brand is out in the world, the possibilities are endless! Once the essentials are covered and your identity starts gaining traction, you can focus on bringing it to life in more memorable and meaningful ways. Extending your brand across more touchpoints helps people remember it, recognize it and connect with it every day.
Investing in your own brand also strengthens its impact and importance within your internal team, not just for your customers. When everyone aligns with your new look, it becomes fully embedded in your culture in ways that turn the rebrand into something everyone can feel, celebrate and rally behind.
- In-Office Signage
- Exterior Designs & Signage
- Wall Wraps
- Apparel/Branded Swag
- Thank-You Cards
- Trade Show Booths
- Content Marketing
Your brand is uniquely yours—own it boldly, energize it fully and let it lead the way.
