If your home service company is blending in, you’re losing business. The 2nd edition of “Branded Not ‘Blanded’” gives you the proven blueprint to build a disruptive brand that wins customers’ trust, attracts top talent and delivers measurable ROI. From naming and taglines to disruptive truck wraps that turn heads, this book shows you how better branding leads to better leads, stronger loyalty and lower marketing costs. Packed with real-world case studies and actionable strategies, you’ll see how companies just like yours have transformed both their bottom lines and their internal cultures. Learn how your KPIs are being impacted by branding, and how to improve them with actionable steps.
With over 30 years of experience and more than 3,000 brands built, author Dan Antonelli—Creative Director and President of KickCharge® Creative—shares his winning formula for helping contractors dominate their markets. This isn’t fluff; it’s a practical, battle-tested guide to building a brand that connects instantly with consumers. When it comes to branding, home service companies have two choices: build a disruptive brand and spend less on marketing or overspend on marketing to overcome a poor brand. Most choose the latter. This book shows you how to choose smarter—and dominate market share by creating a brand people remember when they need service, not just when they search online.
Whether you’re just starting out or are ready to level up your company’s presence, “Branded Not ‘Blanded’” (2nd Edition) is your ultimate playbook for standing out, selling more and building the home service brand your market and competitors can’t ignore.
“If you are trying to develop a brand, especially in the service industry, this book right here is an absolute MUST HAVE. It isn’t every day that someone with decades of experience wants to spell it all out for you, but that is exactly what Dan does in this book. His knowledge is so vast and it is right here within these pages, with real life proof of what great branding really will do. If you’re on the fence about rebranding, take the leap! But if you can’t commit to that yet, at least do yourself the favor of buying this book and soaking in all of the knowledge it has to offer you. You won’t regret it.” – Sarah, Amazon review
*At this time, we are only able to fulfill book orders within the United States due to international shipping constraints. For customers outside the U.S., the second edition of Branded Not ‘Blanded’ is available through Amazon.
The digital age has changed the way we all live—and the way small businesses need to market themselves to stay afloat. This is especially true of the home service industry. The phone books and handshakes of yesteryear were quickly replaced by URLs, Facebook and analytics. Too often these days, business owners feel ripped off by their marketing spend … and underwhelmed by the results.
Ryan Redding is a champion of the home service industry and understands the unique challenges the trades face as businesses jockey for position and try to set themselves apart from the competition. Providing real-world examples from contractors just like you, this book guides you through digital marketing best practices so you can:
As a leader in the digital marketing space, Ryan’s hard-hitting, thorough and step-by-step approach has helped thousands of home service companies achieve— and surpass—their goals. So, what are you waiting for?
Praise for “The Book on Digital Marketing”
“I own an HVAC business and purchased this book to learn the basics of digital marketing. Great read—exactly what I needed.” — Thomas
“Being a plumbing business owner, I can relate to this book. Ryan Redding is truly a master in his space, and this book shows exactly why he has had so much success in his industry. I highly recommend this book to anyone wanting to learn about marketing. The concepts in this book apply to all forms of digital marketing, not just for trades. Great work, Ryan!!” — Russell F.
“As a new business owner, I have a lot on my plate. As you probably do as well. With a million things to juggle each day, I decided early on to hire a marketing agency. I had no idea how to choose the right company, what to look for or what to expect. I had no prior marketing experience, and I did not take the time to educate myself as I should have. I take full responsibility for that. As a business owner, we do not have to be a marketing expert but we do need to understand the data to make decisions. Before reading this book, I was completely lost. I literally started implementing things as I was reading this book. Just because I’ve read it does not mean I will not be using this book as a reference going forward.” — Cody B.
“Easy read and very informative. The author makes it easy to understand.” — Jacob
This is Dan’s third book, which is a must-have for small business owners and entrepreneurs struggling to develop their professional identity. Your professional logo serves as a solid foundation for your small business branding: conveying expertise, delivering a brand promise and creating an expectation for quality. In today’s cluttered marketplace, the importance of your small business branding cannot be underestimated—yet most small businesses put little time and money into developing their company’s logo and branding strategy. Drawing from his experience of working with nearly 800 small businesses on their branding, you’ll learn the keys to an effective small business branding strategy.
“Building a Big Small Business Brand” shares industry secrets for:
Praise for “Building a Big Small Business Brand”
Here are a few excerpts from the book reviews on Amazon. As of March 2024, the book has received 81 5-star reviews.
“This book is a must read for any small or medium-sized business owner who is trying to figure out if “brand” matters. Dan’s latest book goes deep into the nuts and bolts of the “how and why” of small business branding. Whether or not you decide to work with Dan’s company, or even decide whether or not to invest in rebranding your company…you’d be a fool not to read the book. Besides, the book itself is entertaining with its case studies and gorgeous display of all their work with many different clients over the years.” – Don Kennedy
“Never before have I seen such a comprehensive and important resource for small businesses and designers alike!” – Carmelina D’Amelio
“For small businesses, it serves as a great resource to learn why their brand is so important to their success, and how to leverage a great brand to help ‘crush your competitors’ as Dan puts it!” – David A. Smith
“The fact that he focuses on the small business owner audience demonstrates his desire to educate the customer so that they can understand the concepts and the value of what he preaches. A public service if you will, for those who read his book insuring that they are better prepared to engage the services of a professional to create their brand. His book also makes it very clear that effective branding requires talent and time without shortcuts.” – Tom Gray
“Yet another amazing book from a mind that understands small business! From cover to cover, Building a Big Small Business Brand is packed with valuable information to help everyone from designers to business owners understand the value, importance, and impact your brand has on your business.” – Chad Franklin
