Home / Webinar / How to Build a Great Franchise Logo & Brand

How to Build a Great Franchise Logo & Brand

Posted by Terri Briggs
March 20, 2019

Learn how to drive franchise growth and key strategies for developing the right logo & trade dress. Join franchise attorney Charles Internicola and branding expert Dan Antonelli during the “How to Build a Great Franchise Logo & Brand” webinar.

Google Rating

4.9

Based on 61 reviews

KickCharge Creative

4.9

Dave Hitt

19:38 23 Nov 20

Working with KickCharge has been outstanding. By far, one of the best investments we're ever made for our company. Dan and his whole team make the entire process 5 stars and they blew away our expectations. If you're considering Kickcharge for your branding needs, in my experience they are by far the best company you can use.

Ben Hern

23:55 20 Nov 20

Dan and the team at Kickcharge have been awesome to deal with. I have found the entire process of re designing my logo and truck wrap to be very easy as the team understood what I was looking for and I believe they have done a real quality job and re design of my current logo and I can't wait to get it on the trucks and out in the market place! Thanks guys!

Tom Duff

21:40 27 Oct 20

Dan and crew were tasked with developing a brand for my environmental cleaning company that had to exude cleanliness, professionalism & trustworthiness. It also had to represent the urgency and importance of our emergency cleanup services. And it had to be a brand that could represent a much larger company - if we chose to expand. Well, 6 or 7 years later, the Mastertech brand that Dan created helped us rapidly develop into a multi-location, National franchise. Our brand has been a huge part of our growth and is now well recognized throughout our industries. Thanks again Dan and crew! Great people, incredible work.

Carter's My Plumber

12:17 27 Oct 20

KickCharge is awesome to work with!! Dan is so thorough about investigating the creative. He and his team developed an awesome logo and new look for our trucks. We are turning heads and it is definitely a huge improvement to our look. Gina is awesome to work with - very on top of getting files to us and communicating every step of the way. Highly recommend the KickCharge team!

Elizabeth Neris

21:38 16 Sep 20

When we first started our company we had no idea how branding was so important! We just thought of a name that sounded cool and started to work on what we knew best which was Air Conditioning. We noticed that our name and brand was extremely confusing to most/all of our customers! People would see our van and not know our name! This got us to thinking that a change needed to be made fast! We had no idea what to call it or where to start to look for a company to help us reach our goals with a new brand. We looked at all of our mentors brands and they all used KickCharge Creative. We did our research but most of the other branding companies lacked the drive, experience and commitment we were looking for with our new brand. We went ahead and hired them to start the re branding process. They don't only design your brand they create it! They helped us with everything! From choosing our name, slogan, logo, van wrap, stationary, folders, thank you cards, door hangers everything!!! Our new brand is looking awesome and we are slowly getting ready to launch it. We are very excited about our new brand and what people will say about it. We know we will turn a lot of heads here in South Florida! Thank you Dan and team for guiding us through this process by educating us the importance of a great brand and holding our hands through this experience! Can't wait for our launch!!

Complete Comfort

17:56 22 Jul 20

First Class!! Dan and his team are true professionals and experts at what they do. Thank you so much guys for the work you did for us.

Jon Hatch

15:50 22 Jul 20

Dan and the Kickcharge team were a pleasure to work with. This is a process that is surprisingly emotional and individual to each company. They worked with us until WE were proud of the brand created. The communication was good.

Susan Bolton

11:08 10 Jul 20

I cannot say enough good things about KickCharge Creative and especially Alyssa. We decided not only to redo our website, but to do a complete rebranding and merging our HVAC business & fireplace business together in the process. The whole process from the logo redesign to the new truck wraps to our road sign has been very smooth. The writers do an excellent job with our monthly SEO and customer newsletter. I get extremely busy with day to day operations and often do not respond to proofs sent to me in a timely manner. But there is always Alyssa there sending me gentle reminders. Steven, Gina and others are also awesome to work with. It is Alyssa who keeps me on track which I appreciate VERY much. I HIGHLY recommend KickCharge Creative.

Cassie Pound

14:03 01 Jul 20

We approached Kickcharge with a big task. We had 6 brand new vans that were blank and we had decided that it was time to go ahead and implement a new brand instead of wrapping them with the old. Kickcharge pulled the vision we had out and NAILED IT. Our wrap company and local printers were blown away by the quality that they provided. Kickcharge Creative is the place to go to win!! Our customers love our look, our employees love the look and their new uniforms. Look great, feel great, perform great.

Nertil Lushka

01:17 01 Jul 20

I found KickCharge Creative through Dan's extensive experience in the industry and being the leading voice for small business marketing and advertising. It has been a little over six months working with the KickCharge Creative team and they have exceeded my exceptions. I had the team refine my website and increase brand and website awareness via organic SEO. Alyssa and team have been nothing but fantastic to work with and they implemented a cohesive and targeted marketing plan that has generated leads beyond my initial exceptions. I love these guys and will continue to expand my marketing strategy because they are the best investment in the industry--period. If you want to be relevant in the digital world, you need KickCharge on your side!!!

Red Seal

19:51 24 Jun 20

We are a Canadian plumbing company and when we began the process of re branding we knew we needed the best in the business. After being referred to Dan and his team at KickCharge, we knew they were the best choice for us and we were thrilled that they take on Canadian clients! They made the process seamless for us from start to finish, as we developed a brand new logo and design for our plumbing vans. After our initial consultation with Dan, he listened to exactly what we were envisioning for our brand and logo and he delivered it perfectly. We already received compliments on the vans after only one day on the road.We are so proud to have the most eye catching plumbing vans in the city thanks to Dan and his team at KickCharge!

James S .

14:44 15 Apr 20

Dan is the man!A company is only as good as their branding and marketing. If you are not leaving your customers with a brand worth remembering, it doesn't matter how good of a plumber you are because that customer will forget you a few months after you fix their problem. In these days of Google, Yelp, HomeAdvisor and others trying to sell you customer info, you want your company to be the one that customers search out instead. Dan and his company have a long track record of helping plumbing and HVAC shops across the US fix their image issues. On his website, he lists dozens of before and after pictures alongside client testimonials of how his work has increased revenue and profit for them. Dan does not work by himself, he has a highly skilled team that each contribute to performing top notch customer service. KickCharge Creative offers a tremendous value to their clients by offering multiple packages depending on what their clients are searching for. Some customers may just need a logo redesigned, while other companies that have been in business for many years may decide it's time to update the logo, website, vehicle wrap designs and stationary. All in all, the team at KickCharge Creative are more than capable of improving your company's image. Highly satisfied!

Ross Trittipo

01:25 09 Feb 20

UPDATE: I'm upgrading my original review of 4 stars to 5 stars. A year later, this wrap design continues to get endless compliments, comments, questions, and most important... BUSINESS.If you're thinking about hiring KickCharge for a truck or van wrap, you're going to get the best design in the world, hands down. There's just no question about that. Nobody else does what these guys do. If you want the best, look no further. Communication could be better. I had a couple questions during the design process that were glossed over, which led to irritations and some wasted time when I went to hire a local installer (I'm in Indiana, KickCharge is in New Jersey). In the end, everything turned out fine and I now have the best looking carpet cleaning van in my state. I'd compare working with KickCharge to dating a super model. She knows she's the best looking, which means she also knows she can get away with some shenanigans, and she knows you'll tolerate it because you both know it's impossible for you to do any better. So yes, there are some issues. But big picture, you're still dating a smoking hot super model. If that makes sense. In reality, this rating should be a 4.5 instead of a 4. I just can't go a full 5 because of the communication issues. Would use again. Would highly recommend. You won't be sorry.

Kegnide Bankole

03:56 30 Jan 20

Dan and his crew at KickCharge were amazing to work with. They made the stress of rebranding manageable. The way the team came together to analyze my business’s competition and worked hard to give me a brand identity was wonderful. I couldn’t imagine being happier with the final project and appreciate all the support. I can’t say enough good things about this company and would encourage anyone to reach out to them if they want to make their business stand out.

Trey Annison

22:24 27 Jan 20

This team absolutely killed it for us! In a matter of 3 weeks since our rebrand; I have lost count as to how many times we have been asked if we are a franchise while currently being only a 12-person company. No need to keep shopping. This is who you were looking for.

victor rancour

04:25 24 Jan 20

Dan and his team are awesome. They brought my brand to life quickly! They respond quickly to any questions, they have great ideas creatively as a team. I wouldn’t waist a penny with another company if you’re trying to get a brand that will last forever

Angel Blevins

00:58 21 Jan 20

We decided to rebrand about 9 months ago and after researching and interviewing several companies, we chose KickCharge due to their experience and reputation, especially with the home services industry. We knew that rebranding was not only a big investment, but also vital for our success...we wanted the best! THEY DELIVERED EXACTLY THAT! Dan and the whole KickCharge team went above and beyond our expectations. From their initial briefing with us to delivery of the final proofs, the communication and creative process was impressive! They gave us an eye catching brand that stands out among our competitors!!

Richard Murray

16:15 07 Jan 20

We heard about KickCharge Creative at the Service World Expo in Las Vegas and were impressed with Dan's presentation. We immediately reached out to work with him to rebrand our HVAC company. KickCharge involved us in every step and really listened to what we had in mind. They took our direction and created a brand that blew us away. We are so excited to see our company grow under the new branding Dan and his team created for us. We could not recommend them enough!

Chuck Barron

14:18 07 Jan 20

We decided to change our brand after 27 years in business and Dan and his team did not let us down. It is a 5 star redesign on our logo, van wraps and we have Kick Charge to thank. Thank you and thanks for the killer Brochure this week. It is awesome. Gonna kill it in 2020.

Weston Caple

15:48 07 Nov 19

We have been partnering with Dan and his team for several years now! We get the opportunity to produce some of the vehicle wraps, signs, and apparel designed by the KickCharge team. Their talent is industry leading and second to none. It is a privilege to bring their designs to life!

Cherie Hudson

21:00 04 Oct 19

We love working with Kickcharge. Everyone is so helpful and accomodating. If everything keeps going well we will be a client for life. When we first approached them for a truck wrap, they refused because our logo was not good enough. We laughed, and tried to find someone else to design the wraps. Nothing seemed good enough, so after about 6 months we came back and agreed to have them also redesign the logo and the wrap. We are so happy we made the choice to do so! Dan really knows design, we have now used them for 3 more projects and look forward to having him redesign our website soon!

Comfort Cavalry

22:06 06 Sep 19

I want to start off by saying that I have been following Dan and his teams work for over a decade. I remember the first time I saw Timo's brand and thought, "Wow! Now THAT is an awesome brand!" So when we decided to hire KickCharge Creative back in February it was honestly a dream come true. The entire process from start to finish was flawless and the outcome was more than we ever could have wished for. Kickcharge turned our boring brand into a brand that is unforgettable. Our experience with them is one that will forever be monumental in our lives and one that will never be forgotten. Thank you from the bottom of our hearts for your hard work and your dedication to us. We LOVE you guys. ⚔️ 🇺🇸❤️💙

Stephanie Stiffler

15:48 07 Aug 19

Alyssa helped our struggling website be found online better than ever! Very professional , thorough and answered all our questions promptly. Highly recommend!

Nick Buric

14:16 05 Aug 19

We were waiting years to come across a company that we feel really understands the power of branding on the foundation of a company. As a company in the trades industry, we believe there’s an overall lack of this in our space, so using Kickcharge is extremely low hanging fruit that will give you a new sense of pride in the brand of your business, and for anyone reading this who just wants to know about the bottom line, yes, your bottom line is also at the heart of their work. Your brand, over the course of its lifetime, is 100% worth investing in properly. We’re really excited to continue working with these guys, and couldn’t recommend more.

Chris Valenzano

19:31 04 Aug 19

I was in desperate need of a company rebrand. Luckily, I found Dan and KickCharge. The whole process was so smooth and professional. They designed a logo and truck wrap for me and have exceeded my expectations. I have received numerous compliments and I could not be happier. I highly recommend KickCharge and I will certainly be using them for future services.

Oasis Plumbing

03:06 02 Aug 19

Bare with me a moment, this review might be longer then just “this company does good work”. If you searched for a company to brand your business, then you already know no one else comes close to Kickcharge creative. I found them online by mistake, and it took me 4 months to decide to use them. But ultimately I didn't want to pay twice for branding. Why hire cheap today and then still have do it right in 5 years?!So we invested in our brand and did it right from the beginning. Their process is very thorough to make sure they understand who your target audience is and what your offering that makes you different from the competition. Dan personally worked with me tirelessly for days to build a brand I loved and that would be effective in my market. Customers and friends tell us they have seen our van on the road. We get texts with photos of us driving down the highway. We’re impossible to miss thanks to Dan and Kickcharge creative. At the end of the day, if your looking for a company to brand you, search for yourself and see if anyone is able to really match the standard that Kickcharge has set themselves at. Thank you for our awesome brand and you can always count on me to sing your praises. Yuda

Walter Watson

17:40 25 Jul 19

KICKCHARGE takes a consultative approach to developing the right graphics solutions for their clients. Dan and his team listen to want I have to say and comes up with just what I’m looking for. And their customer service is second to done. I give them a Five Star Rating in My Book!

William Lewis

19:57 20 Jun 19

TOPS IN TRUCKS 2019!!! That says how good they are at what they do. But the true story is how great they are at understanding who you are. Before KickCharge our trucks were barely noticeable, not even to our customers. Dan and his team understood how best to represent the brand of Southern Air Pros. Thanks for giving us the image our company needed (Tops in Trucks was pretty cool, too) Amazing to work with before, during and after the process. Michelle did a wonderful job at coordinating and communicating. Yes, they are the best!

Brandon Phillips

21:35 29 Apr 19

This company is by far the best of the best. I reached out for a new look, something bold and not so flat. Seatown Electric Heating and Air is a five star company that had a 3 star look. After working with Dan and his team of unbelievably talented, creative geniuses we now have a fun, bold, vibrant brand that matches our 5 star reputation. From the moment we gave the green light kickcharge was on it! Communication is excellent, the creative literature and logo all speak the same language and we couldn't be happier. Was it worth it???? I was reluctant to invest wrapping 30 plus vans, and the cost for the brand but wow! Everyday we get phone calls saying we see your vans everywhere, constant comments from potential customers and existing customers that say they love the new look. We even had a few people call literally just to compliment on our trucks (no work needed). I have heard multiple techs say customers compliment our literature and how catchy it is. Since the rebrand I look back and will say it's worth every penny. My recommendation to any business owner is go all in with it don't stop with just a logo let them do it all, you won't be disappointed.To the team at kickcharge hats off to you!! And thank you!!

Clean Extreme

18:52 14 Apr 19

Dan and his team at Kickcharge exceeded my expectations. They have developed a brand to fit my local reputation. Thank you to your whole team. We will be using kickcharge for our future marketing needs, and would highly recommend anyone on the fence to make the investment. You won't be disappointed.

Clean Extreme

22:39 13 Apr 19

Darrell Whiteaker

19:34 06 Mar 19

We are a small business who was seeking out a larger image. I believe Dan and his team delivered just that. They provided an in depth look into our company and helped paint that on a canvas. We're truly happy with their services and look to use in other areas of our business.

Dustin Miller

19:15 24 Feb 19

We called KickCharge in 2016 to get a wrap design. They informed me that our logo could use some help. At the time I was in love with our old logo and wasn’t ready to let it go. After talking to Dan I decided to give there new logo a try. Dan created a unique and creative logo that spoke to me and we went forward with the rebranding. It was scary at first but the calls started pouring in. We had wrapped all of trucks and with the new logo and our market liked what they seen. We had done 2 million in sales in 2016, now 2018 we finished our year over 4 million. We had doubled our business in just 2 years. Our branding by KickCharge played a big role in that. I could not be happier with what Dan and team have created for us.

Tom Dearden

20:26 15 Feb 19

Can't say enough positive about our experience with KickCharge. Wonderful to work with from the get go. One of the things that i appreciated most was that Dan listened carefully to all of our input and used it when appropriate... but he was not afraid to disagree and tell us why his way was better. I respect that. I've worked with too many creatives over my career who were just glorified yes-men. I wholeheartedly recommend KickCharge.

Raymond Ferraro

18:23 08 Feb 19

Dan and his talented team re-branded our business. A new paint division was created and our logos and copy were all revised. I'm so proud of our new look and know that we have grown by at least 30% by creating a new, fresher more on-point message. Great service and creativity that is priceless. Thank you KickCharge!

Raymond Ferraro

17:11 08 Feb 19

Ross Trittipo

18:33 07 Feb 19

If you're thinking about hiring KickCharge for a truck or van wrap, you're going to get the best design in the world, hands down. There's just no question about that. Nobody else does what these guys do. If you want the best, look no further. Communication could be better. I had a couple questions during the design process that were glossed over, which led to irritations and some wasted time when I went to hire a local installer (I'm in Indiana, KickCharge is in New Jersey). In the end, everything turned out fine and I now have the best looking carpet cleaning van in my state. I'd compare working with KickCharge to dating a super model. She knows she's the best looking, which means she also knows she can get away with some shenanigans, and she knows you'll tolerate it because you both know it's impossible for you to do any better. So yes, there are some issues. But big picture, you're still dating a smoking hot super model. If that makes sense. In reality, this rating should be a 4.5 instead of a 4. I just can't go a full 5 because of the communication issues. Would use again. Would highly recommend. You won't be sorry.

Steve Graul

21:29 29 Jan 19

When you want the absolute best, then look no further than KickCharge Creative! We've been working with KickCharge since the mid 90's when Dan Antonelli was running a solo-person firm. We've enthusiastically watched them grow through the years and one thing that has always been evident is the passion and vision that Dan has breathed into his company. Stop in to their office and you'll see an example of a company culture like none other - it's contagious! We've realized tremendous growth because of the web design, branding, and social media management that KickCharge does for us to this day, and we feel they are worth every marketing dollar we give them for the value they add to our organization. Many thanks to Dan Antonelli and his amazing team (too many great people to name individually!) for helping us be a success - Steve Graul, President, Castle Point Landscape Design

Umut Bitlisli

01:51 22 Jan 19

Dan and his team at Kickcharge are my secret weapon. Since 2005 we’ve been working with them to give our small business a Big Brand. When you work with them you’ll understand the value of an investment. Dan’s unusual level of talent, matched with a like minded team of creative professionals puts him in the top caliber of creative firms. Best thing I’ve ever did for my company.

Air Source

14:44 19 Jan 19

My experience with Kickcharge has been outstanding! This company is passionate about creating an unforgettable brand and delivering results. I own an air conditioning business in a very competitive market in Florida. There are over 500 air conditioning companies inside a 75 mile radius. We had to find a way to have a brand that stood out if wanted to achieve our goals. While I was trying to find the right agency to work with I came across their website and was blown away by the powerful brands they had built. One quote by Dan himself sealed the deal “Success in spite of a poor brand is not a valid reason to perpetuate it.” When I read that statement it was instantaneous and I knew they were the right company for me. I decided to go “all in” and let their creative team take the wheel. Our new brand is going to change the marketplace in the area we compete in. From the truck wraps, to the website and all other social media platforms, we will have the most memorable brand in the land! We look forward to many successful years with KickCharge Creative as our go to Marketing Agency!

Josh Sowell

17:03 02 Jan 19

I hired KickCharge Creative for a re-brand & logo design project. As someone who works in a design field, it’s difficult to be able to step back and examine your own brand from a clear perspective. Dan and his entire team of experts were extremely easy to work with and crafted an awesome logo that we’re very proud of. Amazing team all around and looking forward to working with them on future projects. I‘d recommend KickCharge for any business serious about their brand and delivering the right message to the right audience.

Vehicle Wraps

17:41 08 Nov 18

We had Dan and his team create a logo and website for us. Was a great experience and would highly recommend.

Kevin Breiwick

03:57 08 Nov 18

We were looking to update / rebrand our HVAC company from its original branding from 1991. I’ve seen KickCharge’s work with other companies and they looked like a good fit. The whole process was smooth and extremly organized. Dan and his team communicated clearly the entire time. The concepts they came up with were exactly the direction we wanted to go. They made it difficult to choose, but we extremely happy with the final result. The execution of the project was flawless. I get so many compliments from clients and other businesses on our logo and wrapped trucks. Big thanks to Dan and his team for a huge and positive transformation to our business.

Matthew Kinneman

23:00 22 Oct 18

Amazing work! Phenomenal customer support, super easy to work with. We worked with dozens of companies over the past 10 years and KickCharge stood out as one of the best we've worked with to date.

Ryan Harris

12:51 16 Aug 18

One of the best, if not the best Service Business Graphic Designers in the world right now. It's also nice to talk and deal with the owner Dan about the design process and any issues that come up. Highly recommend.

Kurt Bon

18:06 07 Aug 18

Absolutely Amazing Work, Just launched our 3rd website with this firm. We have been working with them for over 15 years. Dan and his team are no joke and they consistently produce amazing results.

Audie Herpel

18:24 27 Jul 18

This firm is AWESOME! Dan and his team exceeded our expectations for our re-branding project. We hired KickCharge after a raving review from our friends at Integra Electric. They created : Name, Logo, Tagline, Stationary and Vehicle wrap design. They had a unique ability to streamline a complex process making it intuitive, interactive and fun. The quality of all the finished products are the best we’ve seen. Thank you Dan, Michelle and Team for what you do.

Micah Guynes

18:29 26 Jul 18

As a Graphic Designer and Entrepreneur, I've built a business around logo design, branding and quality products. But, when we decided to re-design our own logo, we hit a wall. We were too close to it and unable to really see it from our client's perspective. Having been a long time fan and follower of KickCharge Creative's work under Dan Antonelli's direction, I reached out to see if they were up for the task. After a creative brief, they went straight to work and it didn't take long for them to show me that they are true professionals and experts in their craft. We didn't end up with just a new logo, but a new image that pushed our business in the direction we wanted to go, and they understood that. Partnering with KickCharge Creative was one of the smartest business decisions I've ever made!

Accel Graphics

00:23 03 Feb 18

You know, as a creative, I was sure we would be able to knock our own logo out of the park. But... The more we worked on it the more I became my worst nightmare. I was too picky on everything and I mean everything. Well, It was time to get a trusted opinion from somebody I had studied for years. As you can see, he had something great up his sleeve as always and had something perfect in mind for our company. The first time I saw the logo, it was love at first sight! You cannot find a better company than Kickcharge. Thank you Dan and your faithful team for the perfect logo and for all of your help the past couple of years!

Next Reviews

See all reviews Write a review

How to Build a Great Franchise Logo & Brand

Share