The path that brought Erica to KickCharge Creative as Director of Client Success was a winding but organic journey. Growing up, she had always been drawn to art – whether creating the art herself, viewing it, or just being surrounded by a community of artists. While primarily a hobby, she still finds joy in creating street art as a professional chalk artist from time to time. Her professional career first drew her into psychology – finding the ways in which we view and interpret the world to be endlessly fascinating. She finally found a career that would allow her to merge many of her greatest passions – the art and psychology of branding, with her skills in organization and communication. She loves facilitating the artistic process to help clients find the brand that best represents their values and goals. Seeing the impact and excitement that an effective brand can bring to a small business is the greatest reward!
Erica earned a bachelor’s degree in psychology with a focus on clinical psychology and research methods.
Traversing nature by foot in any way that she can. Trail running, hiking, or backpacking—she loves it all. As a child growing up in a small woodsy town, her favorite game was playing imagination in the woods next to her home. As an adult, her propensity for outdoor recreation escalated a bit, including a five-month thru-hike of the Appalachian Trail, completing multiple trail & ultra-marathon races (including a 103-mile trail race!), and starting a small backpacking guiding business in 2022.
In her spare time, Erica loves to travel around the country with her husband as professional chalk artists (you may know him, he’s one of our illustrators!), train for her next trail race, or prepare for any upcoming backpacking trips on the calendar. When she can, she tries to do her part by volunteering to maintain trails, help manage aid stations at events, and provide support to runners during their goal race.
“Feeling stuck is no excuse for staying where you are. Life is hard; struggle is guaranteed, but you can exercise your right to choose where and how to struggle.” — Jennifer Pharr Davis, “The Pursuit of Endurance”
