Let Us “Draft” Your Path to Long-Term Success!

What if we told you there was a way for you to scale your business faster, boost your revenue and improve your company culture all at the same time? Impossible? Well, not if you’ve rebranded with KickCharge Creative, because we’ve actually got a new guide for that! It’s called The Branding Blueprint, and its sole focus is on helping you fully leverage your new brand for maximum success.

For close to 30 years, we’ve been helping clients lay the foundation for their new brands. Now, we are excited to take it a step further, guiding clients in establishing their identity, brand voice, brand story and more so they can climb to greater heights than they ever imagined.

“Who Needs a Blueprint? We’re Not Architects!”

No, you’re not. But as the architects of your brand, we know how crucial it is to keep building upon your messaging—long after your rollout. Your brand is the foundation for your success. But like any other shiny new asset, it needs to be utilized properly. Creating your one-of-a-kind blueprint is a collaborative process, combining your input with our expertise and knowledge of your brand.

The Branding Blueprint has two components to it, each with its own purpose and benefits:

1. The Brand Identity, Voice & Story Guide contains all the tools you need to create powerful messaging that is sure to resonate with both your external and internal customers, aka your employees. In addition, it ensures your brand stays consistent across all applications and platforms. With it, you’ll receive:
   1. • Mission & Vision Statements
      • Brand Story
      • Company Values
      • Brand Voice Development
      • Audience Targeting
      • Persona Definition
      • Language Guidelines
      • Logo Use/Misuse
      • Tagline Use/Misuse
      • Guidance for Visual Systems (Colors & Typography)
      • Guidance for Branded Collateral & Applications
2. The Brand Implementation Guide provides messaging ideas and strategies that will continue to drive your business, and your brand, forward. This is an internal document that clients can use, and continue to reference, to maximize the effectiveness and success of their KickCharged brand. This one-time deliverable provides the keys to unlocking your brand’s full potential and outlines how to:
   1. • Frame your messaging and deepen the connection between your brand and your target audience
      • Gain better insight into your customers’ problems and pain points
      • Utilize your unique brand voice (with pre-developed ideas specific to your new brand)
      • Use your brand as a revenue-generating tool across every major marketing platform
      • Obtain buy-in from your employees and make them feel proud to support and promote the brand
      • Use your brand to connect with the local community and, in turn, increase brand loyalty

Note: If you are interested in a specific portion of The Branding Blueprint, contact our team to request a custom quote. This service is available à la carte, so you can always pick and choose what you’d like!

Understand the Value. Reap the Rewards.

So, who is The Branding Blueprint geared toward? Any business that has been KickCharged can benefit, but it is especially helpful if you are:

1. A privately owned business looking to quickly and drastically increase your company’s value and sell at a premium price, possibly to a Private Equity (PE) firm.
2. A family-owned and -operated business looking to build as much value and equity as possible before passing the torch to the next generation of business owners.
3. A PE firm that purchased a home service company, KickCharged the brand and now wants to build the business as quickly as possible so it can be resold for a profit.
4. A privately owned business that wants to unleash the full potential of its new KickCharged brand.

While you may think your branding journey ended once you unveiled your new name and/or look, we’re here to tell you that strategic, branded messaging is the way to stay in the hearts and minds of your customers … and the most efficient way to attract new ones.

Dan Antonelli sums it up best, “It’s no secret that KickCharge is heavily invested in the home service industry—and, naturally, in our clients’ success. And that investment lasts so much longer than just the time we spend with them during their rebranding journey. Now, with The Branding Blueprint, we are able to build upon that value by helping our clients understand how to fully leverage their brands and ultimately, see the best possible ROI.”

Terri Lynne Briggs adds: “The great thing about The Branding Blueprint is that it enables our clients to turn long-term goals into short-term ones by upping the messaging ante. An effective, authentic brand story, for example, immediately builds an emotional connection with customers, which easily converts to long-term loyalty and trust. When brands become ‘human’ through their messaging, that’s when they have the ability to truly soar. And that’s what we want for all of our clients, which is why we’ve developed this post-rebrand deliverable.”

KickCharging You Into Overdrive

Nothing brings us greater satisfaction than watching our clients thrive, and our new Branding Blueprint is just the latest tool to help them achieve … and surpass … their goals. For more information, visit the Branding Blueprint page or call us at 908.835.9000 and speak with one of our Power Pros who can guide you through the next steps. We’ve already built the brand of your dreams, now let us help take you the rest of the way.