March is bracket season—and we’re bringing that energy to your favorite brands!

Why should basketball fans filling out NCAA brackets and debating upsets on the road to the Final Four have all the fun? KickCharge is launching something new to get in on the action: Brand Madness.

It’s a head-to-head tournament featuring some of our favorite KickCharge brands. Instead of basketball teams, we’re celebrating the logos and identities our team has created—the brands that tell stories, grab attention and help home service businesses stand out in crowded markets.

Here’s How It Works

Brand Madness is simple and competitive—in the best way.

Brands will face off in bracket-style matchups. Community members will vote in the comments. The winner advances. Then we repeat the process until we crown a champion in April.

You don’t need to look at a brand’s history or ability to perform under pressure. And you certainly don’t have to hope the star point guard is healthy. This is simply a friendly competition and an opportunity to celebrate great brands!

Matchups will roll out over the coming weeks with quick voting windows to keep things exciting. Each round will bring us closer to the final showdown and the ultimate Brand Madness champion.

• March 17–22: Animal Kingdom vs. Old School
• March 19–22: Mascot Mania vs. New School

• March 24–26: Animal Kingdom Winners vs. Old School Winners
• March 26–31: Mascot Mania Winners vs. New School Winners

• March 31–April 3: Animal Kingdom Winner vs. Old School Winner and Mascot Mania Winner vs. New School Winner

• April 3–April 6: Final two brands compete for the title

Why Brand Madness?

In both sports and branding, there’s one common theme: Competition drives excellence.

Look at the NCAA tournament. Teams advance because they execute fundamentals, adapt under pressure and capture moments that matter. The same principles apply to great branding.

Just like a strong team is more than just one player, a strong brand is more than just a logo. It’s how multiple creative pieces come together to deliver clarity, recognition and connection. It’s the first impression a customer forms and the reason they choose one business over another.

Great branding creates those “wow” moments the same way a buzzer-beater or Cinderella story electrifies a basketball tournament.

That’s what Brand Madness is about: celebrating creativity, craftsmanship and the stories behind the brands we build.

What’s Next

Follow us on Facebook for all of the details, including the official bracket and matchup schedule.