At KickCharge, we’ve always believed great branding should do more than sit still—it should move, perform and demand attention. So when the opportunity came to bring that mindset somewhere a little faster … and a whole lot louder … we didn’t hesitate.
KickCharge is officially sponsoring Homeijer Motorsports for the 2026 season, bringing our signature high-impact branding to the track—with a fully wrapped KickCharge car competing in GRIDLIFE events across the country.
It’s a natural fit for us, because whether it’s a service truck in a neighborhood or a race car on a straightaway, the key to success is the same: stand out or get left behind. And if you know KickCharge, you know we know a thing or two about standing out.
GRIDLIFE isn’t your typical race weekend—and that’s exactly why we like it. It’s a high-energy mix of competition, car culture and crowd engagement, where drivers push for performance and fight to make every tenth of a second count.
Homeijer Motorsports will be competing in the Time Attack class. Time Attack flips the script: Instead of cars battling door-to-door, drivers hit the track spaced out, chasing the single fastest lap, not each other. It’s less about position, more about precision—and about how much speed you can find when there’s nowhere to hide.
Every great team needs the right person behind it—and in this case, that’s Michael Homeijer.
Born and raised in New Jersey, Michael has spent his entire life around racing. From getting his start on dirt ovals as a kid to working on NASCAR crews, he’s seen the sport from just about every angle. Now, he’s bringing that experience full circle—behind the wheel of his own program as he takes on his rookie season in GRIDLIFE.
What stands out isn’t just the résumé—it’s the range. Dirt, asphalt, drifting, road racing … Michael doesn’t just understand one corner of the sport; he understands how it all fits together. That kind of perspective can be found in the details, in the decision-making and in the way he approaches every lap.
Alongside him is KickCharge’s own Emily Crisafulli, the marketing mind helping bring Homeijer Motorsports to life beyond the track. With a background that spans digital, print and branding, she’s focused on building something that doesn’t just perform—it connects. It’s a combination of skill sets that mirrors what we do here: strong execution backed by a clear vision.
We’ll be sharing more as the season unfolds—on the track, behind the scenes and everywhere in between.
The 2026 GRIDLIFE schedule for Homeijer Motorsports includes:
Four stops. Four chances to see how it all comes together when the lights are on and the clock is running.
We’re excited to be in on the ground floor with Homeijer Motorsports in the team’s rookie season and to watch it grow and succeed. It’s the exact same can’t-wait-to-see-what-happens energy we bring to every brand we build!
To keep up with all the action, follow Homeijer Motorsports and Michael on Instagram: @homeijermotorsports, @homeijer21 or @fctry21. You can also stream the races on GRIDLIFE’s YouTube page.
Ready to shift your brand into high gear? Call us at 908.835.9000 or contact us online and start your ride today!
Jessica Clark