Most people know what plumbers do. Telling prospective customers, “I’m a plumber,” simply communicates your role and how you might be helpful in solving a problem they’re experiencing. But what “I’m a plumber” doesn’t do is differentiate you from your competitors. For that, you need some seriously good messaging, and a slogan—or tagline, as we call them here at KickCharge—can be a helpful addition to your marketing.
A great slogan ties a bow on your brand. It connects your logo, services and brand promise together. Not only that, but a catchy tagline helps memorability and “stickiness.” You want customers to see your slogan and immediately think of your company. You have very little space to communicate all that, so it’s important to craft a slogan that makes a big impact with few words.
So where do you begin? When you have a lot you want to communicate, how do you boil it down to a quick, memorable phrase? It’s important to find an aspect you want to highlight, something strategic that customers will be able to take away and remember about your brand.
For example, Full Speed Plumbing has a built-in brand promise in their name. They double down on this with their slogan The Fast Track to Peace of Mind, reinforcing their efficiency and how calling them will help customers reach calm faster.
Maston’s has a nostalgic brand, with a focus on timeless service. Their slogan The Way Service Ought to Be ties their classic brand together with a reference to the “good ol’ days” of having a trusted maintenance partner by your side.
Putting the emphasis on integrity, Rare Breed’s slogan The Herd You Can Trust highlights this core value in a way that refers back to their logo, creating a cohesive brand and professional image.
It’s also important that a tagline be “sticky,” so it will stay in customers’ minds and be easy to connect back to your brand.
One way to do this is through rhyme! Plumbing Pals’ slogan Your Mains for Plumbing and Drains! highlights their services in a catchy, memorable way.
Similarly, Yellow Submarine’s It’s Our Crew to Your Rescue not only ties the brand together in a sticky way, it delivers a brand promise that their team is going to help you with your most stressful plumbing issues.
What you don’t want is something generic. Every company makes the same basic promise of great service and reliable work. You want a slogan that relays what sets you apart from everyone else while tying back to your disruptive brand. And we’d love to help you craft something that does just that!
Having a slogan is only one part of a solid branding and marketing strategy. We’re here to help you get more customers and make more money through precise, organized outreach. And we’d love to discuss the next steps with you! Let’s get started!
Meghan Coates