There’s no denying we live in a digital-focused world, but print marketing still holds real power! Even with all of the targeting tools on Google and social media nowadays, there are still people your paid ads won’t reach. According to Statista, Facebook users aged 50-64 only make up 11.7% of the platform’s U.S. audience, and those 65 and older only make up 12.3%. That means a significant portion of your local community—especially those who are less active online—may never see your digital campaigns. Print marketing bridges that gap, helping your business reach more customers.
We get it—print might sound old-school through today’s digital lens. But here’s the truth: When print and digital work together, they amplify each other’s impact. In fact, multiple studies show that combining the two can increase your marketing effectiveness by up to a whopping 400%! That’s why our team would never suggest cutting print from your strategy—it’s the perfect partner to your online efforts. Our team did some deep diving and found a few mind-blowing facts that show print marketing is here to stay:
Keeping these stats in mind, it’s hard to deny the impact that print marketing still has on the world. So, what kind of print marketing is right for your business? And how can you leverage it for maximum impact? Here are just a few of our most popular print project types, and the ways they can help take your business to new heights.
We like to refer to brochures as “the ultimate leave-behind.” Whether it’s a trifold or a four-pager, a brochure gives customers a snapshot of your company—your services, mission, values, membership plans and more. Their compact size and easy portability make them perfect for trade shows, community events or local businesses where you can drop off stacks for display. Wherever you go, brochures help keep your brand in people’s hands—literally!
Brochures are one of the most versatile print tools for sharing information quickly and effectively—while still giving you space to show who you are and what sets you apart from the competition.
Working on a house while the neighbors aren’t around to chat? Door hangers are the solution! A great time to market your business is right after you finish a job. Take a short walk around the neighborhood and hang a few on nearby doors. When those homeowners return, they’ll instantly see that your company just completed work in their neighborhood—visible proof of your credibility right on their street.
Door hangers stand out because they don’t compete with stacks of mail or bulletin boards full of flyers. They’re front and center, which means people are more likely to notice and remember you.
Want to make your door hangers even more effective? Include an offer or exclusive deal for those who have a copy. You can also add a QR code or unique coupon to track responses, turning curiosity into new customers.
Yard signs go hand in hand with door hangers. They work in the same way: When neighbors come home and see that there was work done on a nearby home, they’ll instantly know who did the work and, if you’re in an external industry such as landscaping, roofing, painting, etc., they can see the results. Paired with a bold, memorable brand, yard signs become a marketing tool that’s impossible to ignore.
Direct mailers are the closest tangible equivalent to targeted paid ads. You can build lists based on criteria as broad as customer age and ZIP code or as specific as individual streets. Like digital ads, mailers can even be A/B tested to compare the performance of different campaigns.
Another advantage of direct mail is flexibility in cost. While your design and copy come at a flat rate, the overall price depends on how many you send, where they’re going and the level of postage you choose—all customizable to fit your goals and budget.
Direct mailers are the perfect opportunity to announce your new look, promote coupons, offer seasonal services and more. The messages are short and sweet and use compelling copy to draw customers in—potentially keeping your business top of mind for that aforementioned 48% who save mailers for future service!
Print marketing isn’t just all about paper products! We’ve designed insulated can coolers, product packaging, large coolers, tote bags and more. How you distribute these products depends on what you get, but all are clever ways to stand out amongst the usual print collateral options.
Unique print pieces like the ones we’ve created are perfect for community events and trade shows. Instead of a typical business card or postcard, handing out an original, branded item feels fresh, fun and memorable. These distinctive pieces spark conversation, boost brand recall and help customers form a lasting connection with your company.
Print is proof your brand exists beyond the screen—something your customers can see, touch and trust. While digital platforms flood inboxes and feeds, print cuts through the noise with authenticity that endures. It gives your audience a tangible reminder of who you are—not just another ad they scroll past, but a brand they remember.
For businesses that have already been KickCharged, these print pieces (and many more!) can be created through our Power Plan program, a flexible bundle of prepaid design credits you can use all year long. You’ll also enjoy 48-hour priority turnaround, reduced rates and discounts that grow with the size of your plan—giving you the freedom to keep your brand looking sharp and consistent across every touchpoint.
Whether you’re a longtime KickCharge client, in the middle of your rebrand or ready to finally elevate your image, our team will help you bring your brand to life through powerful print. It’s the kind of marketing that feels authentic, builds trust and lasts longer than a click.
To get started with your very own print piece, give us a call at 908.835.9000 or contact us online today!
Teddie Raymond