Picture this: You’ve finished your rebrand, and you’re thrilled with your new logo. You’ve wrapped your entire fleet, and all your vehicles are lined up in front of your business. Then you start to notice something…the logo on the front of your Ford Transit isn’t in the same place as the one next to it. Or maybe the logo on your new GMC truck doesn’t fill out the same space as the one down the line. All this time, money and work…and a stumble on the finish line.
We never want you to be disappointed with any part of your new brand, including how it’s applied. That’s why we take every measure to ensure your entire fleet is cohesive across the board. We sometimes find, however, that third-party vendors aren’t as careful with your new brand as our design team. That’s why we always recommend trusting us to adapt your brand for future use—including new vehicles.
After all, how your brand is applied shapes the way customers see your company. Clean, accurate, intentional application sends a message that your work is just as meticulous and reliable as the image you present. When your fleet looks polished, your reputation does, too.
When it comes to vehicle wraps, one size does not fit all. Every vehicle comes with its own specifications, and even those from the same automaker might have had slight design changes over the years. These little tweaks can have a real impact on the layout of your carefully designed wrap.
Our design team takes all of these intricacies into account. We use detailed templates and specifications to ensure that every aspect of your brand is scaled and placed correctly as we develop each new design. Not to mention, we have the proper tools and skills to manage the files correctly—nothing gets lost or misedited in the adaptation process. That means, when you see your fleet lined up, your logo will fall in the same place on each vehicle, even if it has been made larger or smaller to fit the model.
Not only will we carefully alter your wrap designs to accurately fit each vehicle, we’ll also confirm color calibration. Your brand colors were carefully chosen and should match across your vehicles, regardless of whether they’re the first or final addition to your fleet.
We account for every piece of hardware on your specific vehicle that could interfere with the design. If a third-party vendor attempts to adapt our original artwork without taking these details into consideration, you could run into issues during installation—like a keyhole or badge cutting through your website URL or mascot.
When our designers handle your adaptations, you can trust that we have the right software and expertise to edit your files accurately. When a logo is passed to someone without proper training or experience, it opens the door for avoidable mistakes. Lines can become less smooth, details can be lost and it can simply end up looking less clean. You don’t want to worry about the end result looking any less impressive than your very first design. We take full accountability for our work, using your original files to verify accuracy and ensure every design is produced exactly as intended.
While many reputable wrap companies can install your adapted designs, for the best results we recommend using KickCharge Wraps by CL Visual, our own wrap division. With national coverage and the same quality standards that define your brand, KickCharge Wraps ensures that your finished wrap lives up to the power of your KickCharged identity.
You can trust that the measurements and templates our team uses are accurate, and that we’ll prep your vehicle for a clean, smooth install. Because KickCharge Wraps is part of our process, our installers work with KickCharge designs every day and understand how to execute them correctly—even in areas other vendors may avoid, like the plastic molding along the bottom of your vehicle. They also send proofs directly to our design team before installation, allowing us to review and confirm that every detail looks exactly as it should. With everything managed by one team, there’s no stress in searching for your own vendor—just the confidence of working with a team you already know and trust.
Why risk trusting your premium brand to a team that doesn’t know it inside and out? At KickCharge, we stand behind every design we create, and we won’t sign off on anything that falls short of our standards. For true consistency, quality and cohesion across your entire fleet, your best choice is the team that knows your brand better than anyone: the designers at KickCharge.
Ready to learn more about KickCharge Wraps or discuss future adaptations for your growing fleet? Let’s connect. Contact us online or call us directly at 908.835.9000 today!
Meghan Coates