Picture this: You’ve finished your rebrand, and you’re thrilled with your new logo. You’ve wrapped your entire fleet, and all your vehicles are lined up in front of your business. Then you start to notice something … the logo on the front of your Ford Transit isn’t in the same place as the one next to it. Or maybe the logo on your new GMC truck doesn’t fill out the same space as the one down the line. All this time, money and work … and a stumble on the finish line.
A strong brand isn’t just about great design—it’s about consistency. Every brochure, webpage and vehicle wrap should align seamlessly so your company shows up the same way everywhere. That’s why we take every measure to ensure everything is cohesive across the board. We sometimes find, however, that third-party vendors aren’t as careful with your new brand as our design team. That’s why we always recommend trusting us to adapt your brand for wherever you need it—including your vehicle wraps.
As you grow your fleet of eye-catching branded vehicles, you need a team you can trust to maintain consistency. And who better than the team that designed it?
When it comes to vehicle wraps, one size does not fit all. Every vehicle comes with its own specifications, and even those from the same automaker might have had slight design changes over the years. These little tweaks can have a real impact on the layout of your carefully designed wrap.
Our design team takes all of these intricacies into account. We use detailed templates and specifications to ensure that every aspect of your brand is scaled and placed correctly as we develop each new design. Not to mention, we have the proper tools and skills to manage the files correctly—nothing gets lost or misedited in our adaptation process. That means, when you see your fleet lined up, your logo will be optimized to fit the space of each canvas, even if it has been made larger or smaller to fit the model.
Let’s take a look at the wrap design for Surfside. Our team made sure to utilize the entire expanse of the vehicle—more space means more room for branding! The logo fills the area and everything looks well-proportioned across the wrap. However, a third-party adaptation did not scale the design accurately, leading to empty space at the top of the vehicle and a shrunken logo overall. Their contact information has also been pushed together, possibly making it more difficult for potential customers to read clearly.
Sunny Bliss had similar trouble with a third-party wrap vendor adaptation. Their basking lizard was made smaller as to not utilize the space on the molding around the vehicle. This alteration moved the entire design higher, scrunching the tagline near the top of the vehicle. Their license numbers, which we had originally designed to fit neatly behind the wheel hub, have also been stretched unevenly, affecting the cleanliness of the overall design.
We’ll tailor your wrap designs to fit each vehicle perfectly, ensure accurate color calibration and use only the approved fonts from your brand. Every aspect of your brand was carefully chosen and should match across your vehicles, regardless of if they’re the first or final addition to your fleet.
Your name and logo should be the stars of the show. You invested a lot into your new brand, and every vehicle in your fleet should display it to the best of its ability—which means you need designers who know how to showcase it correctly.
Consider our design for Benjamin’s Powerwashing. It’s easy to read, clean and puts the recognizable face of Benjamin Franklin at the center of it all.
When third-party vendors adapt our designs to a different vehicle, the brand focus can be lost. Not only were unnecessary elements added that distract from key details like the tagline and contact information, but the logo was also pushed to one side and awkwardly split across the door.
The impact of the eye-catching logo is lost, and the bold branding we always strive to provide is no longer as clear. (Not to mention, we do not recommend including QR codes on your wrap—we don’t want potential customers pulling out their phone in traffic to scan it!)
We take care to design your wraps around your specific vehicle. If there’s any hardware on your vehicle (including a door outline or handle) that might get in the way of our design—we’ll take all of that into account. If you have a third-party vendor try to adapt our original design without accounting for these specific parameters, you might end up with noticeable inconsistencies. Or, even the slightest change to our intended design during installation can have a negative effect on the readability of your name, as seen in this example.
We never want anything to interfere with the most important part of your vehicle wrap: your brand!
While many skilled wrap companies can install our adapted designs, the best way to ensure total brand consistency and superior installation is to work with KickCharge Wraps, Powered by CL Visual. Our wrap division offers reliable service across the U.S. and delivers a finished product that reflects the high standards of your KickCharged brand.
Sometimes, even when KickCharge handles your vehicle wrap designs across the board, a wrap company that’s not familiar with our work may not be equipped to provide the experience you and your brand deserve. For example, we always ensure our final design render is a smooth, seamless design. If a company alters or mismanages those files, the lines can become jagged, as seen here.
For this reason—and any other design changes—it’s essential that wrap vendors send us a proof for approval. Our designers’ trained eyes can spot issues like these before they make it onto your vehicle. We’ll also verify color accuracy and ensure your branding remains fully intact.
When working with KickCharge Wraps, you can trust that the measurements and templates our team is using are correct, and we’ll prep your vehicle for a clean installation. In addition to flawlessly executing our own designs, we can wrap areas that other vendors may not be willing to, such as the plastic molding around the bottom of your vehicle. If vendors don’t utilize all the space we designed, they may try to scale your logo down, or there may be design elements missing from the final product, as seen here, where a piece of the contact information sign is cut off.
Keeping all design, adaptation, and installation work with one team ensures your brand is presented exactly as intended—and your vehicle wraps function as the rolling billboards they’re meant to be!
Why risk handing your premium brand to a vendor who doesn’t know it inside and out? No one understands the strategy behind your design—or the details that protect it—better than the team who created it. At KickCharge, we stand behind every asset we produce, and we never sign off on anything less than perfect. If you want consistency, quality, and a cohesive brand across your entire fleet, there’s only one team equipped to deliver it: the designers who built your brand from the ground up.
A strong brand is built over time, and every new vehicle is a chance to reinforce it. Let’s keep your fleet aligned and looking its best— Contact us online or call 908.835.9000 to connect with our team today!
Meghan Coates