3LP Roofing
A Brand Built to Live Happily Ever After
Some brands are designed to look professional. Others are meant to stick with you. For 3LP Roofing of Palm Bay, FL, the goal was to create something homeowners wouldn’t just recognize, but remember. With a name inspired by the familiar story of “The Three Little Pigs,” 3LP already had the foundation. Our job was to build it into a brand with a big personality and serious staying power.
The concept builds on a folktale everyone knows—and not just any folktale, but one centered on the importance of hard work and a well-built home. We put the three little pigs front and center and completed the circle with an on-brand tagline, “For a Huff & Puff-Proof Roof,” transforming their story into a roofing brand that could stand out in a crowded market.
And 3LP made sure that brand got seen. They didn’t stop at putting it on a few trucks; they branded everything they could, turning every vehicle, jobsite and customer interaction into another opportunity to get noticed. From the logo and tagline to vehicle and trailer wraps, uniforms, yard signs, banners and even custom flags, every branded touchpoint reinforced the same memorable identity. That commitment to consistency quickly started paying off.
Within the first 60 days of implementing the new brand in August 2023, 3LP saw revenue increase by 67%. The momentum continued online, where the company had built a heavy social media presence around its new identity. Within just 30 days, Facebook leads increased 78%, website interaction climbed 36% and overall call volume increased 54%.
Those numbers showed that the new brand was getting attention—and that attention extended well beyond clicks and calls.
The team regularly began hearing from customers, neighbors, family members and friends about how much they love the brand and how often they see it around town. Parents have even told the company that their children recognized the 3LP trucks, which influenced their decision to call. When a kid can spot your roofing company from the back seat of a car, you know the brand is doing its job.
That recognition has translated into sustained growth. 3LP generated $3.6 million in its first year under the new brand, followed by $3.9 million in its second year and $4.2 million in its third. Now, the company is on pace to reach approximately $4.5 million in its fourth year.
In an industry where brands can easily blend together, 3LP has built something remarkably difficult to achieve: instant recognition. By putting its own distinctive spin on a story generations have known, 3LP created a brand that feels instantly familiar yet unmistakably its own—and one that continues to gain ground.
As the 3LP team put it, “When people think about roofing in our area, we are confident our branding comes to mind.” And with millions in revenue, growing recognition and a brand that customers genuinely enjoy talking about, it’s clear these three little pigs have built something that’s here to stay.
