Ardmor

A Strong Step Toward Success

Ardmor Windows & Doors came to us in a time of transition. They were growing, moving to a new location and had big plans for the future. But their brand was stagnant and not built to expand with them. They were looking for a way to stand out in their industry and position themselves as the foremost authority on windows and doors in their area. And so, they needed a new brand.

Ardmor’s decision-makers wanted a look that helped them stand out as professional and quality-oriented—the No. 1 team to call. We developed a brand that portrayed them as a strong, dependable choice for windows, doors and overall service, with a look that grabbed attention and built immediate confidence. Once the new logo and tagline were rolled out across vehicles, uniforms and stationery, the company showed up with a polished, cohesive presence on every job—and their customers noticed.

Ardmor launched the new brand in 2024, with most of the rollout completed by early 2025. They were immediately able to capitalize on the growth that had already begun and keep charging ahead. After the rollout, their call volume increased 26.2% compared to the year before, with lead volume also up 7.6%. Their sales also reflected the new level of attention: Average sale value increased by 27.7% in 2025 compared to 2024, with their overall sales revenue increasing by a whopping 65% that same year.

Ardmor’s sales numbers show the difference branding can make, but the impact went beyond revenue. After the rebrand, their team reported a noticeable shift in how customers responded to the company.

With more consistent branding across their website, vehicles and marketing touchpoints, customers began recognizing Ardmor more quickly, recalling the company name and visual identity more easily and expressing greater confidence in the brand. The new look also earned frequent compliments, reinforcing that the rebrand was helping Ardmor stand out across its service area, including New Jersey, Pennsylvania, Delaware, New York, Illinois and beyond.

Rebranding means taking a leap—but for Ardmor, it proved to be a step worth taking. When they knew they had outgrown their old brand, they invested in their future, and it paid off not only in sales but in overall perception and culture, marking a giant step forward.

“KickCharge took our brand to a whole different level. The new logo is unique, bold, strong and gives our brand real character… It actually feels like us. The colors, the layout, the whole system—everything just makes sense now.” – Andrii Melnyk, Co-owner