ASAP Plumbing, HVAC & Septic
On the Fast Track to SEO Domination
When ASAP Plumbing, HVAC & Septic first signed on to do a digital-only project with us, their goals were to rank in a higher local positioning, obtain reliable lead flow and receive a clearer return on investment (ROI) from their marketing expenditure. Their previous online visibility didn’t match the size or ambition of their operation, and business wasn’t growing at the pace they had anticipated. They needed a strategic partner to take them to the next level, so they called KickCharge!
“Clocking” in To Get the Job Done Right
Initially, they focused on a PPC-heavy strategy to drive link clicks and calls. As numbers rolled in, they began seeing a low return on ad spend (ROA), which impeded their goal of being able to see true growth relative to what they spent. Our team came to the strategic decision to reduce the reliance on PPC campaigns and focus on SEO optimizations, where the return and long-term impact are strongest.
To achieve this, ASAP went all in on approving a KickCharged, full-funnel marketing approach. They invested in every key digital channel: SEO, Google Business Profile, PPC, review generation, live chat and conversion tracking, which gave us the ability to build an integrated strategy without gaps. We prioritized expanding their visibility across competitive local service keywords and building an efficient inbound lead funnel that would deliver predictable, high-quality opportunities month after month.
Tangible Results in Good Time
Promising data started coming in right off the bat and continued to grow over time. When comparing July 2025 to July 2024, total calls directly from their Google Business Profile jumped an astonishing 159%. In addition, they started to check off their initial goals one by one, leaving room to aim even higher in the future! Just some of the incredible results include:
- 44x return on investment for July 2025 PPC ads
- +9.8K monthly SEO traffic
- +152% total leads
- +147% first-time callers directly from the Google Business Profile
- +4.6 positions in Google search ranking
When it came to increasing their local visibility, they surpassed expectations. ASAP joined the top 3 rankings for 25+ high-intent service keywords. They even earned #1 ranking in their map pack for these critical ones:
- “Plumber near me”
- “Sump pump repair”
- “Water heater installation”
The partnership between ASAP Plumbing, HVAC & Septic and KickCharge Creative is backed by trust, and our thorough plan is built on and supported by data. Positive SEO updates continue to roll in, and the ASAP team loves diving deep into the numbers. This new strategy not only benefitted their business; it also gave them a competitive edge in a crowded market.
