Breckinridge Heating & Cooling
From Lukewarm Results to Full-Funnel Firepower
When Frankie Mason of Breckinridge Heating & Cooling in Louisville, KY, first connected with KickCharge in 2023, he had one thing on his mind—growth. The family-run company had strong operations and a stellar reputation, but their online presence and lead volume weren’t keeping up. After a frustrating experience with a previous marketing provider that offered little strategy and even fewer results, Frankie was ready for a smarter, more proactive partner.
He didn’t just want more clicks, he wanted more booked jobs, better ROI and a clearer path to his aggressive revenue goals. That’s exactly what we delivered.
A Full-Funnel Strategy With Real Bite
To help Breckinridge hit their ambitious benchmarks, $2M in 2024 and $3.5M by the end of 2025, we implemented a full-funnel digital strategy focused on visibility, engagement and conversion. Here’s how we did it:
Website Hosting & SEO: Built for speed, visibility and search intent, their new website helped Breckinridge rank #1 across Google Ads, Maps and organic for high-value keywords like “AC repair near me” and “AC installation.”
Google Business Profile (GBP): We optimized and managed their GBP for maximum local impact, leading to a 30% YoY increase in engagement from Feb–June 2025.
Paid Media: We rebuilt their Google Ads and LSA accounts, targeting both emergency repair and high-ticket install jobs to maximize lead quality and conversion.
Analytics & Tracking: CallRail, GA4 and Nearby Now check-ins gave us deep visibility into performance by location, service and source, helping us make smarter, faster decisions.
Birdeye & ZyraChat: These tools helped Breckinridge build credibility with reviews and capture more leads in real-time.
We also launched a custom social media strategy tailored to build trust and educate their local audience. With over 620 Facebook followers and a 98% recommendation rate, Breckinridge’s online reputation quickly became as strong as their in-home service.
Results That Are Anything But Average
This wasn’t just about checking boxes—it was about building momentum. And the numbers tell the story:
+30% Growth in First-Time Callers YoY
+30% Increase in GBP Engagement (Feb–June)
$177 Cost Per Lead → $3,850 Revenue Per Booked Job (20x ROI)
Despite fluctuations in overall lead volume, Breckinridge’s profitability never dipped. That’s because the leads coming in were high-intent, well-targeted and backed by a site that converts and a team that closes. Their 70% booking rate paired with a $5,500 average ticket made every marketing dollar work harder and smarter.
Partnering for Long-Term Performance
What made this success story stand out wasn’t just strategy, it was alignment. Frankie and his team showed up every step of the way—always open to feedback, eager to learn and committed to doing things the right way. Their operational strength gave us the perfect foundation. Our digital firepower gave them the volume and visibility they were missing.
As a multigenerational company with big goals, Breckinridge is proof that great service and smart marketing go hand-in-hand. They weren’t looking for a quick fix—they wanted a real partner, and that’s exactly what we’ve built together.
Built for Performance. Backed by Trust.
Breckinridge Heating & Cooling is no longer stuck with a passive, underperforming online presence. They’re now a top contender in the Louisville market with search dominance, social credibility and a full-funnel strategy driving results across every touchpoint.
This is what happens when a growth-minded team meets a marketing partner who knows how to turn potential into performance, and we’re just getting started.
