The Chimney Guys
Honoring Legacy, Elevating Excellence
When Katie Poole approached KickCharge for a rebrand of The Chimney Guys, the mission was deeply personal: to honor her late father, Rob Harrison, while modernizing the brand for a new era. The company had a strong foundation and decades of trust in the Columbus, OH, area, but their visual identity didn’t fully reflect their expertise, family legacy or the high level of service they provided. Katie wanted a look that told her story, conveyed trust and positioned The Chimney Guys as the go-to choice for both residential and commercial chimney care.
From the start, working with Katie was both meaningful and collaborative. As the logo process unfolded, the team quickly aligned on a vision that honored the past while embracing the future. Katie’s dedication, transparency and thoughtful feedback throughout the project ensured that the rebrand would not only look polished but resonate with customers on a deeper level.
A Brand That Honors the Past and Leads the Future
The rebrand focused on creating a professional identity that blended personal meaning with modern appeal. The project included a targeted suite of branding deliverables, including:
- Logo & Vehicle Design
- Business Cards
- Thank-You Card & Envelope
- 4-Page Brochure
- Trifold Brochure
- Multiple Vehicle Wraps
The updated logo served as a tribute to both Katie and her father, capturing the company’s history while signaling excellence and trustworthiness. Vehicle wraps turned their trucks into mobile ambassadors for the brand, while printed materials like brochures and business cards ensured every interaction felt polished and intentional. The cohesive identity reflects the company’s expertise, reliability and family-driven values.
Building Trust and Inspiring Pride
The Chimney Guys’ refreshed brand has done more than update their look—it has strengthened the company’s reputation for reliability, skill and customer care. From appointment confirmations and pre-service photos to clear, consistent communication, every detail reflects a commitment to quality and efficiency.
Internally, the rebrand inspired the team, fostering pride and alignment with the company’s mission. Externally, it reassured clients that they were working with a company that honors its legacy while embracing the highest standards in chimney care.
What started as a personal project to honor Rob Harrison has grown into a brand that embodies integrity, professionalism and care. With a strong, unified identity, The Chimney Guys are now equipped to serve Columbus and the surrounding areas with a level of excellence that sets them apart in the industry.
