Ember Keepers

A New Brand Rekindles Growth

When the plan is to expand and flourish, a company needs to be seen and remembered. Jeremy Maynard of Tristan’s Chimney Service came to us in 2024 with exactly that goal: memorability. He didn’t feel that their name—though meaningful to his family—was garnering enough attention, and he was moving into new markets, eager to grow both his team and his leads. So, it was the perfect time to ignite a change.

Rebranding to Ember Keepers emphasized their commitment to keeping homes and families safe through their service. Building out their branded touchpoints with materials including stationery, equipment stickers, uniforms and a direct mailer ensured that their new look blazed a trail through their service area. They also completed a social media buildout to increase their digital recognition. Google reviews grew from just over 100 as Tristan’s Chimney Service to 170+ as Ember Keepers at a 4.8-star rating. It didn’t take long for the new brand to make its mark!

Since rebranding, their average ticket has increased by 63%. Average revenue per job climbed 10% in 2025, from $840 to $930, and their technician close rate improved from 12.5% to 13.9%.

What does that mean for the big picture? Their revenue doubled from 2024 to 2026, jumping from $244K to $488K. Since launching the new brand, they’ve also expanded their footprint with a new location, a showroom and a 12,000-square-foot warehouse.

When you commit to a rebrand that draws this much attention, you can count on your business heating up!