Gully Gutters

A Bird’s-Eye View of Branding & Digital Mastery

For 42 years, Pacific Star Gutters built its business on experience, hard work and a commitment to doing things right. But as the market evolved, its brand was starting to blend in with the competition. The business had room to grow, but it needed a stronger identity and a more proactive approach in order to make that growth happen.

The owner, Kyle Martel, had a decision to make. Rather than expand into unfamiliar services, he remembered advice passed down from his father: “Stick to what we know.”

The goal wasn’t to change what made the business successful. It was to help more homeowners recognize it.

Enter: Gully Gutters.

KickCharge partnered with Kyle to transform his business from the ground up, starting with a new name and a bold, memorable brand identity. The intention was to create something that felt fresh, stood apart in a crowded market and resonated with a new generation of homeowners.

The rebrand extended well beyond the name and logo. KickCharge developed the tagline, website, vehicle wrap design, uniforms, business cards, door hangers, brochures, yard signs and other branded materials to create a consistent look and feel for every stage of the customer journey. Once everything was ready, social media profile optimization and brand launch materials helped Gully Gutters take flight in its Pacific Northwest market.

Kyle embraced the process from the start, trusting the team’s recommendations and bringing enthusiasm to the creative work. That collaboration helped make the transition from Pacific Star Gutters to Gully Gutters more than a new look. It gave a longstanding family business a distinctive identity built to be seen, recognized and remembered for years to come.

But standing out was only part of the plan. The new brand also needed a digital strategy capable of turning visibility into real business.

With branding and digital marketing under one roof, KickCharge built a coordinated strategy designed to increase visibility, generate inbound leads and help Gully Gutters capture more opportunities.

The campaign included search engine optimization (SEO), Google Business Profile optimization, pay-per-click advertising (PPC) and Google Local Services Ads (LSA). A new website gave potential customers a place to learn about the company and take the next step, while CallRail and Google Analytics 4 helped track activity and measure performance.

The approach paired long-term local search visibility with paid campaigns designed to reach homeowners actively looking for gutter services. It also gave Kyle a more proactive partner, with consistent communication and clearer insight into how the different marketing channels were performing.

And the results came quickly.

In August 2026, just months after the digital campaign launched in March, Gully Gutters closed $99,878 in revenue in a single month. That represented a 191.7% increase over July and a 4.1x return on advertising spend based on closed business.

The August results were part of a broader picture of lead generation and growing opportunity:

• 1,422 total calls tracked through CallRail since the March 2026 launch
• 509 Local Services Ads leads delivered since launch
• 109 booked customers in August alone, up 43.4% from July
• $303,962 in potential revenue across estimates, quotes and open jobs
• 831 Google Business Profile views, up 63.6% year over year
• 120 Google Business Profile searches, up 471.4% year over year

Gully Gutters also reached the No. 2 paid search position, with a 24.91% impression share in the local auction. The company was gaining visibility in a competitive market while generating calls, booked customers and revenue.

For Kyle, one of the biggest changes has been the combination of results and communication. Rather than constantly chasing a marketing partner to get things moving, he describes a team that reaches out proactively, keeps projects moving and helps him see what is working.

He has also seen tangible signs of growing visibility. The company’s local map rankings have improved, and Facebook campaigns have started generating leads through the online estimator. Kyle reported that those estimator leads were converting at approximately 80%, while PPC leads were closing at nearly 90% at the time of his feedback.

That kind of performance depends on more than advertising alone. Marketing creates opportunities, but the ability to respond quickly, provide estimates and close business is what helps turn those opportunities into revenue. Gully Gutters is seeing encouraging results across that process.

Kyle summed up his experience with a straightforward message: “Communication was perfect, design was perfect.”

His enthusiasm extends to the brand itself. With plans for additional vehicle wraps, signage, uniforms, door hangers and a stronger presence throughout the community, Kyle is continuing to put his new brand directly in front of local homeowners.

Gully Gutters is a powerful example of how branding and digital marketing can work together. A memorable identity helps a business stand out, while a coordinated digital strategy helps the right customers find it and take action.

By bringing naming, branding, website development and digital marketing together, KickCharge helped Gully Gutters move beyond a dated identity and a less proactive lead-generation approach toward a more visible, measurable growth strategy.

The August 2026 numbers offer a compelling snapshot: nearly $100,000 in closed monthly revenue, a 4.1x return on ad spend and revenue growth of 191.7% over the previous month.

For a family business with 42 years of history, the next chapter isn’t about abandoning its roots. It’s about helping more homeowners discover what the business has always done best.