Knockout Plumbing
From “Fight or Flight” to Market Knockout
When Dan Harper of Knockout Plumbing in San Tan Valley, AZ, came to us in 2023, he was in a tough spot. After a frustrating experience with another digital marketing provider, he found himself at a crossroads: either keep losing ground or find a partner that could help him fight for his business. He chose to fight. And partnering with KickCharge gave him the tools to win.
At the time, Knockout was a lean, five-tech team booking three to six jobs a day. Dan was doing everything he could to grow, but digital efforts were stalling, visibility was low and high-quality leads were hard to come by. He needed a smarter strategy and a team that understood the home service space inside and out. After hearing us speak on a podcast, he took a leap of faith and joined forces with KickCharge. What happened next was nothing short of transformational.
A Fully Integrated Strategy That Packs a Punch
Our team got to work with a comprehensive digital strategy designed for growth. We rolled out a new website, fine-tuned the Google Business Profile and kicked off SEO, pay-per-click advertising and Local Service Ads—all aimed at attracting high-intent leads and maximizing visibility. Knockout’s digital toolbox expanded to include Nearby Now check-ins, CallRail tracking, Birdeye review generation, ZyraChat live chat and GA4 analytics, all working in sync.
What made this partnership especially impactful was Dan himself. He’s a passionate, boots-on-the-ground owner with a strong personality and relentless drive. And he trusted us to lead the digital charge and followed through on his end to deliver top-notch service. That alignment between strategy and execution created powerful momentum.
Results That Hit Hard
Knockout Plumbing’s digital transformation was swift and significant. Here’s what we achieved together:
- Reviews: From 80 to 405 in under two years
- Average Ticket: From $794 in 2023 to $1,582 in 2025, a 99% boost
Search visibility also skyrocketed. In 2023, Knockout wasn’t ranking on page one for any major plumbing terms. Today, they hold the top spot for “plumbing services” and “sewer line repair.” Organic performance tells the same story, with a 178% increase in clicks and a 459% jump in impressions year over year. On the paid side, a complete rebuild of their LSA account in January 2025 unlocked massive lead growth:
- Leads: 3 in August 2024 to 572 in March 2025
- Cost per Lead: Dropped from $169 to $68
- ROI: Climbed from 7.9x to 19.5x
Paired with strong Google Business Profile momentum and excellent customer service, these results translated into more booked jobs and a sharply rising revenue trajectory. Knockout is now booking 15 to 20 jobs a day with nine techs in the field and is on track to hit $4 million in revenue this year.
Built to Grow and Keep Growing
This case isn’t just about clicks, calls or cost per lead. It’s about building something bigger. A smarter strategy. A better business. A stronger brand. Dan brought the grit and determination; we brought the digital firepower. Together, we transformed a struggling online presence into a lead-generating machine.
For us, Knockout Plumbing represents exactly what KickCharge does best: turning chaos into clarity, frustration into focus and potential into performance. When the right strategy meets the right partner, the results speak for themselves—and Knockout’s are still ringing out.
