MyGuy Plumbing
Looking for Digital Growth & Strategy
MyGuy Plumbing, a small plumbing service company in Toms River, NJ, came to us in 2020 looking to strengthen their digital marketing. Striving to have more of an impact but working with limited resources, their lead flow had stalled, and they weren’t seeing the growth they desired. Their owner, Ryan Matthews, partnered with the KickCharge team for guidance and strategy, and my, how it has paid off!
Our team worked on a number of aspects of MyGuy’s digital marketing, including Google Business Profiles (GBP) for two locations, two local service ad (LSA) accounts, website search engine optimization (SEO), and pay-per-click (PPC) ads. We combined hyperlocal SEO, high-performing GBP management and transparent attribution through the CallRail and ServiceTitan platforms to build a data-backed approach. Ryan and his team were completely prepared to follow through with hard work and trained customer service representatives, so they could take what we were building and run with it.
The Results Speak for Themselves
Over a five-year period, MyGuy Plumbing increased their monthly call volume from 50 in 2020 to 456 in May 2025, including a rise in first-time callers from approximately 35 to 301. Booked jobs rose from 28 per month to 241, which drove their monthly revenue from $38,808 to $334,026.
Their annual revenue is projected to more than double from the $1.9 million they brought in during 2020 to reach a goal of $4 million in 2025. While bringing in more revenue, their cost per lead was dropping significantly. Their CPL went from $73.57 to $8.56, and their cost per booked job fell from $91.96 to just $10.69, both costs showing about an 88% decrease.
With a stronger online presence, their return on ad spend increased from 15.1x to 129.7x. In 2025, their Google Business Profile became the top lead driver—accounting for 67% of total call volume and generating an average of 306 calls per month.
After becoming a Nexstar client in 2024, MyGuy partnered with our team to build a scalable marketing foundation aligned with Nexstar’s high operational standards. We continued driving consistent lead growth and strengthened their local visibility through SEO and GBP.
An Ongoing Partnership for Success
MyGuy’s time with us highlights what we do best: build long-term partnerships, develop performance-driven strategies and help turn great operators into market leaders. This wasn’t a one-and-done launch; our ongoing campaigns, data reviews and social media optimization efforts yielded consistent progress. When clients trust our team and stay actively engaged, momentum builds—because collaboration and innovation don’t just drive results, they forge real partnerships. MyGuy isn’t just a client anymore—they’re truly OurGuys!
