Planet Roof Siding & Gutters
A Shift in Orbit Sparks Major Success
Planet Roof’s previous brand quickly built a local presence in Pennsylvania upon launch. It had a solid name and an identity that was more polished than most, but the mascot was often perceived as being too aggressive. Their macho, hard-edged look was initially embraced by the team, but it didn’t fully reflect the kind of experience homeowners want when they’re making one of the biggest investments for their property.
Our team understood that the goal of a rebrand wasn’t to lose or completely change their personality. It was to refine it into something that everyone could stand behind. We softened the mascot, making it more approachable and homeowner-friendly while maintaining strength and authority. Everything from the pose, movement, facial expression and even the thumbs-up work together to show this company is equal parts capable and approachable.
The new look clearly struck the right balance because the results are undeniable!
Within the first six months following the rebrand, Planet Roof generated $3.32 million in sales. Over the following 12 months, revenue climbed to $19.03 million. Such a dramatic surge proves that knowing your audience, playing into your strengths and trusting the process gives your business the chance to achieve out-of-this-world growth and success.
The new Planet Roof brand set the trajectory for the company’s future. From there, updated colors, bold truck wraps, billboards, wall wraps and more acted as boosters in a full-scale launch—amplifying the identity and giving it maximum visibility at every touchpoint. Backed by their dedicated, professional team, the result is a brand that fully reflects the confidence and comfort homeowners expect from a contractor. With every element aligned and momentum on their side, the Planet Roof mission is clear: rise above the competition and take roofing to a whole new altitude.
