Simple Lawns
Planting the Seeds for Market Dominance
When Simple Lawns & Landscape Design approached KickCharge for a rebrand, their mission was clear: they wanted to dominate the Greater Portland landscaping market. With more than 20 years of experience and a reputation for excellence, their team had the expertise, but their existing branding wasn’t helping them stand out in a competitive field. They needed a look that reflected their high-end services and positioned them as the go-to choice for both residential and commercial clients.
From the start, working with Simple Lawns was a pleasure. Their owner was professional, collaborative and genuinely enthusiastic throughout the process—always tagging the KickCharge team on social media to show off freshly wrapped vehicles and expressing gratitude at every step. He even welcomed a new baby during the process, and we were thrilled to celebrate both his growing business and family.
Rooted in Strategy and Growth
The project included a comprehensive suite of branding deliverables:
- Logo & vehicle design (2022 Chevy 6500HD Dump Truck)
- Business cards, yard signs & door hangers
- Equipment stickers
- Uniforms (short and long sleeve, polo, hoodie, hats)
- Brand launch letter & direct mailer
- Social profile optimization
- Mascot variations for seasonal use
- Multiple vehicle wraps
All the pieces work together to establish a cohesive, professional image. The new vehicle designs turned their trucks into eye-catching moving billboards across the region, while branded uniforms, signage and print materials reinforced a polished presence at every customer touchpoint.
Cultivating Internal Pride and External Recognition
Simple Lawns’ bold new look has done more than just grab attention on the road—it has helped solidify their reputation as a leader in the Greater Portland area. Their vehicles, once easy to overlook, now demand attention in every neighborhood they serve. As CEO Vitaly Aspidov put it, “Everyone thinks we’re three times bigger than we actually are. Everyone is like, ‘we see your trucks everywhere.’”
The rebrand didn’t just change how the community sees them; it inspired their own team as well, sparking pride and energy internally.
What started as a goal to rise above competition has grown into something bigger: a strong, unified brand that reflects their craftsmanship, care and commitment to excellence.
