Udderly Gutters
Udderly Unforgettable: A Brand Built for Growth
Udderly Gutters didn’t start as a bright, bold brand. They began in 2012 as Aho Seamless Gutters, a family-owned company built on hard work, honest service and character homeowners could trust. Over time, that foundation grew stronger through expansion and acquisition, including the addition of Damien Petry Gutter Solutions in 2023, which helped extend the company’s reach while preserving its reputation for quality and care.
As the business evolved, so did the opportunity.
By 2024, the team came to KickCharge and rebranded as Udderly Gutters, creating an identity that could match their growth, support expansion into new markets and stand out in an industry where “good enough” often blends together. Their goal wasn’t just a new name, but a more memorable presence that could carry the company beyond its original footprint.
As part of that shift, the brand leaned into something many contractors avoid: personality. With Splash the Surfing Cow as a mascot and a name that immediately sticks, Udderly Gutters was designed to be remembered, but the foundation behind it remained serious: protecting homes with craftsmanship, professionalism and care.
That balance of personality and performance is now showing up in their numbers.
Direct traffic is up 58%, with homeowners now typing “Udderly Gutters” directly into search without prompting. That kind of recall doesn’t come from ads; it comes from a brand that stays with you after a single interaction.
Organic performance has followed the same trajectory. Organic search is up 20% period over period, and over the last 90 days has surged +87%, growing from 1,718 sessions to 3,214. What started as baseline visibility has turned into sustained momentum. This is what the team describes internally as a flywheel effect.
Importantly, that traffic is converting. The organic conversion rate sits at 7.81%, the highest of any channel. Customers aren’t just finding the brand—they’re booking directly without paid influence.
Even their reputation reflects the strength of the transition. With more than 1,200 Google reviews and a consistent 5.0 rating, sentiment hasn’t just held through the rebrand—it’s improved. Customers regularly reference the branding itself in their feedback, reinforcing how memorable and distinct the identity has become in the market.
Their results reflect the positive experience our team had with them, as well. Jeanette Stamm, Brand Client Success Manager at KickCharge, shared, “They have had great and quick communication, which I love, so they have been very pleasant to work with!”
What started as a long-considered idea, first discussed as far back as 2012, has now become a bold strategic repositioning. With a brand built to be memorable, approachable and expansion-ready, Udderly Gutters is no longer relying on local familiarity to drive business. It’s creating that recognition on its own, and the market is responding.
