Vern’s Plumbing

Building Digital Strategy From the Ground Up

When Vern’s Plumbing came to KickCharge, they were frustrated with stagnant results from their previous marketing company. They were investing money into campaigns but weren’t seeing any type of return in lead flow or revenue. Vern’s needed a strategic partner that was transparent and accountable—someone who could connect marketing spend directly to booked jobs and revenue. KickCharge was the perfect company for the case!

Breaking Ground on Big Ideas

The main goal for Vern’s was being able to scale their business and build their operational capacity to sustain steadily increasing revenue growth. To achieve this, they needed to consistently book 12 jobs per day, attract more first-time callers to expand their customer base and strengthen their digital presence. At the same time, they wanted to lower their cost per lead and maximize their ROI, ensuring that every marketing dollar translated directly into booked jobs and long-term growth.

We KickCharged Vern’s Plumbing with a full-funnel digital marketing strategy, including building and hosting a user-friendly website, running targeted PPC ads, capturing high-intent customers via LSAs and optimizing their SEO. Effective SEO strategies were implemented on both the backend of their website and their Google Business Profile to increase visibility. At the same time, we produced ongoing content such as blogs to capture specific, high-intent keywords and implemented Nearby Now updates to support Google’s change in rankings and visibility.

Raising the Bar in Bealeton

Together, this strategy created a steady, measurable pipeline that aligned with their initial goals. Their Facebook page even grew 25% in followers because of their increased search visibility! When comparing their July 2024 analytics to July 2025, Vern’s Plumbing experienced this extraordinary growth:

• #1 ranking in their local map pack for “Plumbing Near Me,” “Drain Cleaning Near Me,” “Gas Line Repair Near Me” and “Repiping Services”
• 66% increase in Google Business Profile interactions
• 53% increase in revenue since onboarding with KickCharge
• 37% more first-time callers
• 22.9x Return on Ad Spend (ROAS) from campaigns

Most notably, Vern’s experienced a staggering 250% increase in booked customers year-over-year!

Our partnership with Vern’s Plumbing was disciplined and goal-oriented from the start. They came in with clear revenue targets and daily booking goals, which helped shape the strategy we implemented to achieve their desired ROAS. With such astonishing results in year-over-year statistics, Vern’s is a firsthand account of how proper digital marketing and strategy can take your business to the next level. We can’t wait to see how July 2026 looks for them!